What Is Personal Branding & Why Is It Important For Your Online Success

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You may find yourself asking, “what is personal branding?” You may be wondering what the big deal about it is in 2022?

In today’s world, personal branding is crucial in more ways than one. It will get your company noticed on LinkedIn and other social media platforms and help you earn a new job or set up your own business faster than before.

Ok, that’s common you might but it is more powerful than you could ever imagine. Personal branding can even help you grow your own personal wealth and gain acknowledgment long after you retire.

Without further ado, here is what you need to know about personal branding for 2022.

What Is Personal Branding?

Personal branding is all about presenting your best self to the world so that it will reflect positively on you, your company, and the brand overall.

It reveals who you are and why people should buy from you or follow you.

Even though it may sound like a corporate strategy, personal branding can be adapted to any personal circumstance. And that’s not a bad thing at all uh?

Most people are aware that there’s a strong correlation between personality and brand.

It’s no wonder, as people who have personal branding skills tend to present themselves in a more positive light, which is exactly what a brand wants.

This means personal branding has the potential to make you more likable, more trustworthy, and more successful in business.

Personal branding is not necessarily about the “deep you”; it’s about how you present yourself to the world and how others perceive you.

Brand Personality

Before you jump into the world of personal branding for 2022, let’s talk about brand personality. A brand has a personality just like a person does. This means it has:

  • A core brand message
  • A unique value proposition
  • A unique brand identity.
  • Unique branding elements and tone of voice (including visual identity and font face, color palette/s, and use of design elements including graphics/logos, icons, and typefaces…)

All of these components work together to form the “personality” of your brand at a very deep level.

A brand can stand alone or be a component of a whole business’ personality. It will be influenced by the type of business it’s in, how traditional it is, and how unique it is.

In other words, these brands are not just out there to sell products and services. They’re there to tell their stories. These brands are part of the story itself.

Personal Brand vs Personal Branding – Is There A Difference?

These two words might look and sound similar, but they’re not quite actually the same.

A personal brand is your reputation. It’s what people think of you when your name comes up in conversation.

Personal branding, on the other hand, is how you shape that reputation and promote it through your thoughts, words, and actions.

It’s all about leveraging your strengths to create an identity that will resonate with potential clients, investors, or customers and then sharing that identity with the world.

At its core, there are three types of personal branding models:

  • The traditional model is where you focus on presenting a certain image to everyone you meet and everyone who meets you has a similar experience based on the same impression they got from you every time they met.
  • The new model is where you make sure your message is consistent across all of your online profiles and interactions. It’s very important to the new model that you highlight any experience, education, skills, and knowledge that relates to the job you’re looking for, or any business opportunity you’re pursuing.
  • The hybrid model is a combination of the traditional and new models and requires a bit more attention on your part because it requires more research into what’s being said about your name, as well as how it’s being presented online. 

With this type of personal branding, it’s also important to explain how each experience contributes to both your personal and professional brand.

Importance of Personal Branding

Personal branding is important because, in today’s world, brands are everything. Put another way, without a brand, you’re not even a person. Ok, that’s a bit too much! But I hope you get the idea!

what is personal branding in today's era

A brand is not just an image — it’s a promise to the consumer that someone who looks like you can provide certain benefits and results for them.

A strong personal brand gives you options when searching for like-minded people or businesses who can help make your potential future dreams a reality. 

It shows potential clients that you know what you’re talking about and you have the ability to deliver on expectations.

Let’s see why personal branding is important and how you can start crafting your own this year.

Why Personal Branding Is So Important

From a business standpoint, personal branding is absolutely critical. Personal brands are what separate the good candidates from the great candidates. 

A strong personal brand is one of the first things an employer looks at when hiring a new employee — or trying to recruit an ideal candidate for an open position. 

A good personal brand gives you options to help you achieve your dreams as well as make your own dreams a reality.

Brands are big business again and hiring managers are looking for people with strong brands rather than just resumes and job applications.

So why is it so important in business?

1. Easily Trusted

The personal brand helps make a candidate easier to trust, especially when it comes to explaining their business goals and providing solutions that work in their industry. 

A good personal brand can help you stand out from others who might not be qualified for a job you’re vying for.

2. Easier for an Employer to Visualize You

If you have a strong personal brand, the interviewer knows how you think, how you act, and how your career will fit into their future plans for the company and its staff.

Interviewers can get an idea of your personality and whether or not they are going to like working with you.

3. Provides a Clear Vision for the Future.

If you’re at an interview, it’s important that you have a plan for your future career goals and what you believe in. 

Your personal brand will clearly show this to them and help them envision you as part of their company’s future. 

You’ll be able to sell yourself by making the case for why you’d be the perfect fit for the open position. 

It gives your potential employer the opportunity to see if they are willing to take a chance on hiring an unknown talent with big dreams instead of hiring someone else who is simply just qualified based on their resume and application materials like recommendations, references, etc.

4. A Way to Be Discovered

Personal branding is a great way to be discovered if you’re looking to start up a new business or pursue an industry you don’t have direct experience in.

Many businesses are starting to offer personal branding as an option for their employees, especially those who are looking for an alternative business model or creating internal jobs, within their organization, that don’t require traditional IT skills.

5. Easily Recognizable 

Even before you walk into an interview, your personal brand offers a short introduction to yourself. 

It’s not difficult to look at someone’s personal brand and immediately get a feel for them as a person, their hobbies, their interests and their goals. 

This can make it easier for them to decide if you’re the right fit for the position or not. 

Your branding also highlights what career path you’re pursuing, which helps them see if they need to change directions or not.

6. Simple Way to Form Relationships

The work of personal branding is simple: Look at your experiences and think about the best possible application for each one in terms of a career or business opportunity.

7. Good Way to Set Yourself Apart

Personal branding allows you to give yourself that little bit of extra attention and recognition in a world where everyone is competing on the same playing field. 

It’s a great way to stand out from the crowd and be noticed.

8. Builds Self-Esteem

In a world of opportunity, it’s important to have something that you’re good at so that when you do get your foot in the door, you can make an impression on the hiring manager or recruiter with something they remember and appreciate about you. 

A personal brand gives you the ability to explain exactly what type of work you want to do and how it will help your future career.

It also helps you explain what kind of business you want to create, how it will make a difference, and why people should support your idea or company.

9. Provides Purpose in Your Life

When you know what you’re working towards, it gives you something to be excited about every day. 

It breaks down the bigger goals into smaller steps so that no matter where you are in the process, there’s always something that’s keeping your interest with a clear goal in mind at all times.

7 Benefits of Personal Branding

As important as it is for business, there are also many potential benefits to personal branding, especially when you’re just starting out. 

what is personal branding and why is it important

The benefits of having a strong personal brand and building your own personal brand can range from getting more clients or sales, connecting with a bigger community, or just finding new ways to gain confidence in yourself and feel good about who you are. 

Personal branding can be as easy as some extra steps in your day that you take every day to keep track of what’s working and what’s not.

1. You Know Yourself Better

By tracking everything that happens in your life, studies show that your brain actually starts to learn how it functions based on all the data points that feed into it. 

Keeping track of these data points helps you better understand yourself, how you work and how you can improve by setting different goals for yourself. 

Personal branding is a way to keep track of how your life is going.

2. Opportunities in Your Community

If you’re interested in building a personal brand, it can be very helpful to reach out to your community and find out what causes they’re interested in supporting or what types of opportunities they’re looking for help with. 

Providing services or volunteering your time to help out with causes you believe in can get you more opportunities to meet and network with people who are looking for your type of services.

3. Attract Fame

Personal branding offers you the opportunity to build a solid reputation as a leader, innovator or someone with a particular set of skills that they could be looking for. 

You might find that your brand is something that people look up to, admire, or even want to hire because they know your work and it continues to impress them.

4. Builds Your Confidence

In order to build a good personal brand, you’ll need to continue participating in networking events, speaking engagements, and other ways of expressing yourself by sharing your voice. 

Because of this, you’ll need to overcome any fears you have about speaking in front of large groups of people or being judged by others who may not agree with your opinions. 

Building this kind of self-confidence can help you achieve greater success in your personal life, business, and career over time.

5. Gives You Something to Be Proud Of

Having a strong personal brand gives you the opportunity to find things that make you happy and feel good about yourself every day. 

There are many ways to track your personal brand, including blog posts, tweets, networking events that offer useful information, or even your LinkedIn profile. 

When you’re proud of yourself every day, it’s much easier to stay focused on your goals and feel a sense of pride in the person you are.

6. Increases Your Credibility

One of the benefits of having a strong personal brand is that it gives your potential clients, vendors, and other people in business something to look at and see what you have accomplished so far in life. 

This can increase your credibility when they see the long list of resources, information or clients that you have already worked with in the past. 

Even if they haven’t heard of some of these clients yet, they know that you’re someone who is trusted by others and has been able to help them achieve their goals.

7. You Get to Do What You Love

At the end of the day, all you really want is a way to make money from what you love.

Doing what you love can seem impossible when you’re just getting started, but establishing your personal brand gives you a chance to feel confident about yourself and your goals for the future. 

The more confident you feel the more successful your business will be on a personal level.

Building a Personal Brand Strategy | Personal Branding Ideas for Beginners

It’s important to remember that not every aspect of your personal brand is going to be perfect or even finalized. 

what is branding benefits

It’s also important to remember that your personal brand needs to reflect your own style, whether it’s a creative business like graphic design or something that you have a passion for like woodworking or writing. 

You can’t try to be whatever your dream career is if you don’t fit into that niche.

1. Your Reputation mMatters

When people hear about the work you do and see the value in the work that you provide, they’re more likely to hire you over someone who may not do as good of a job.

As mentioned earlier, tracking your data and building an overall reputation with top-notch clients and other businesses will help build your personal brand.

2. Be Authentic

This is the most important part of building your personal brand. Stand for something and be someone that other people will want to hire, work with, or support. 

Personal branding gives you a way to express yourself and share your ideas and have those ideas heard by a wide audience. 

This is all about finding ways to connect with people who will appreciate what you have to say, while also gaining the respect of others in your industry.

3. Be True to Yourself

When you’re ready, be yourself when it comes time for you to tell others about your work, what you do and why they should hire or do business with you. 

You can’t expect to have a personal brand if you’re trying to be someone you are not. This not only doesn’t work, but it can drive away the people who should be your biggest fans. 

Your personal brand is something that you will have throughout your lifetime, so make sure that it reflects the type of people you want to attract and be around.

4. Let Your Personality Shine Through

Just because there’s a lot of emphasis on developing a strong personal brand doesn’t mean that there’s no room for being creative, fun, and quirky about how you express yourself online or in person. 

When you’re living your life the way you want to live it, it’s much easier to build a personal brand because your personality will shine through all of your efforts.

5. Find Ways to Measure Success

When you’re trying to build a personal brand for yourself, nothing is more helpful than tracking everything as it happens and determining how each part of your strategy is working over time. 

For example, if you’re using social media as a means to connect with others, take the time to track your posts and see where they are being shared and what kind of response they get from people who see them. 

You can also find ways to measure success by looking through your network of contacts for new business opportunities, speaking engagements, and more.

6. Create an Online Identity

In order to build a strong personal brand, you’ll need to start developing your online identity. 

The same rules apply to building a website or blog, creating videos on YouTube, or conducting social media campaigns. 

Each of these platforms helps you build your reputation and grow your business. 

7. Be Consistent With Your Efforts

One of the biggest mistakes you can make when it comes time to build a personal brand is to not actually work on it every single day. 

You need to work toward your goals every single day in order for your personal brand to be successful. 

Consistency is the key to building a strong personal brand that reflects who you are and what you have accomplished so far.

8. You are a Brand, Therefore Market Yourself

When it comes time to develop your personal brand, never forget that you’re the one in charge of putting what you have to offer out there for others to see. 

This doesn’t just mean promoting yourself on social media or your blog posts but also making sure that what you do has a good reputation that can stand up under scrutiny.

Final Thoughts

I hope I have answered your question about what is personal branding and its importance in today’s world of business.

Building a personal brand is not easy, but it is possible with the right strategies and the right mindset. 

There are a lot of ways to build your overall reputation, but you’ll need to apply these methods to your individual brand as well. 

Behind the “what is personal branding” questions, there are three important questions you need to ask yourself.

  • Why is personal branding important for me?
  • What will my personal brand look like?
  • What resources should I use to make this happen?

From creating a website, writing content, and putting out content that’s genuine and informative, to engaging with other people through social media and building a network of contacts for future business opportunities, you can learn about how to build your personal brand here.

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