As the number of mobile users continues to grow, so does the desire for personalization and self-expression.

It’s like we’re all on a quest to make our digital space truly our own, to infuse it with our personality and make it a reflection of who we are.

As technology has evolved, so too has the world of wallpapers, transitioning from simple, static images to stunning, high-definition creations brimming with color, texture, and imagination.

The rise of mobile devices has only further fueled the wallpaper craze, as users sought to bring their unique style to their pocket-sized screens.

In this context, Pinterest emerged as a go-to destination for wallpaper enthusiasts, creating a thriving wallpaper niche that has captivated millions.

With a diverse array of designs spanning various genres, moods, and themes, the wallpaper niche on Pinterest offers something for everyone, making it a hub of creativity and self-expression in the digital realm.

Let’s dive in. Shall we?

⚠️ Note that this is not an exhaustive guide to mastering the quotes niche on Pinterest. The strategies outlined here are just the beginning. There are many more layers to uncover and tactics to employ for success in this niche.

📈 Wallpaper Niche (US Stats)

  • Keyword: Wallpaper
  • Potential Size Audience: 32.5M-36M (Monthly Active Ads Audience)
  • Monthly Search Volume: 5M+
  • Gender Demographics: 74% (Female), 18% (Male)
  • Age Demographics: 18-24 (54%), 23-34 (34%), 35-44 (7%)
wallpaper niche trends on pinterest

Popular Sub-Topics

🔥 Wallpaper Backgrounds

🔥 iPhone Wallpapers

🔥 Black Wallpapers

🔥 iPad Wallpapers

🔥 Laptop Wallpapers

Monthly Search Volume

KeywordMonthly Search Volume
Wallpaper Backgrounds5M+
iPhone Wallpapers5M+
Black Wallpapers5M+
iPad Wallpapers5M+
Laptop Wallpapers5M+

Content Idea (Example)

Topic: Wallpaper Backgrounds

Board Ideas: white wallpaper backgrounds, wallpaper backgrounds for iPhone, ocean wallpaper backgrounds, 4k wallpaper backgrounds, summer wallpaper backgrounds, vintage wallpaper backgrounds…

🤑 Monetization Options

While it’s inspiring to craft stunning wallpaper designs, there’s also an opportunity to turn your passion into a lucrative venture.

In this section, we’ll explore various monetization strategies, from advertising and affiliate marketing to premium content and custom wallpaper creation.

Let’s dive into these options to help you find the best fit for your site and start generating revenue from wallpaper site.

  1. Advertising: This is the most common monetization strategy. You can display ads on your site using platforms like Mediavine, Raptive etc…. You’ll earn money based on the number of views or clicks the ads receive. The more traffic your site gets, the more revenue you can generate.
  2. Affiliate Marketing: You can promote related products on your site and earn a commission for each sale made through your referral link. For example, you could promote digital art software, graphic design courses, or premium wallpaper apps.
  3. Premium Content: Offer a selection of free wallpapers, and then charge a fee for access to exclusive, premium wallpapers. You could offer a subscription service or sell premium wallpapers individually.
  4. Sponsored Content: Collaborate with brands and create sponsored wallpapers featuring their products. This can be lucrative if your site has a substantial flow of traffic.
  5. Custom Wallpaper Creation: Offer a service where you create custom wallpapers for individuals or businesses. You could specialize in certain styles or themes, like minimalist wallpapers, branded wallpapers for businesses, or personalized wallpapers for special events.
  6. Merchandise Sales: If you have a strong brand and a loyal following, you could sell merchandise like posters, t-shirts, or phone cases featuring your wallpaper designs.
  7. Online Workshops or Courses: If you’re skilled in digital art or graphic design, you could offer online workshops or courses teaching others how to create their own wallpapers.
  8. Donations: If your site has a loyal following, you might be able to solicit donations from your audience. Platforms like Patreon or Ko-fi allow creators to receive support directly from their fans.
  9. Licensing: You could license your wallpaper designs to other companies for use in their products, such as phone cases, apparel, or home decor.
  10. Print Sales: If your wallpapers are high-quality, you could offer prints for sale, allowing people to use your designs as physical artwork in their homes or offices.

🍃 Seasonality in the Wallpaper Niche 🍃

Many pinners often look for content that reflects the current season, holidays, or events.

In the wallpaper niche, this might translate into a spike in searches for wallpapers featuring fall foliage in autumn, snowy scenes in winter, blooming flowers in spring, and beach or tropical themes in summer.

Special occasions like Christmas, Halloween, Valentine’s Day, and other holidays might also influence the types of wallpapers that are popular at different times of the year.

By keeping an eye on these seasonal trends, creators in the wallpaper niche can better tailor their content to what Pinterest users are likely searching for at any given time.

💡 How to Start a Wallpaper Pinterest A/c

  • Keyword Research: Every content creation journey starts with knowing what your audience is looking for. (Pin Inspector is an amazing Pinterest keyword research tool – have a look here)
  • Content Creation: There are many different ways you can create a wallpaper. You can use either Canva or Photoshop. When creating wallpapers, keep in mind the different screen resolutions and aspect ratios used by various devices. It’s essential to offer multiple sizes of your wallpapers to ensure they fit well on smartphones, tablets, and desktop monitors. Also, consider experimenting with different styles, themes, and color palettes to cater to a diverse audience and make your wallpapers stand out. ⚠️ Don’t forget to watermark your wallpapers, especially if you’re offering them for free.
  • Pin Creation: I recommend having at least 30-50 posts before you start pinning on Pinterest. You don’t want to pin the same content over and over again on Pinterest. You will not only get bored but your followers will get tired seeing the same content from you even if they are different pins. ⚠️ Don’t listen to those gurus telling you you can start Pinterest with 1 or 10 post (Big BS)
  • Board Creation: Create around 6 boards to start with if you don’t have much content. As you grow your site’s content library, you can create and optimize more boards. You wanna refrain from pinning to the same board over and over even if you’re pinning fresh pins. Having various boards for 1 topic cluster also allows you to expand your reach through more keywords.
  • Board Optimization: SEO-optimize your boards with 3rd-party high-ranking pins.
  • Pinning: Create a pinning strategy, i.e, pin descriptions based on the keywords you wanna rank for, pinning frequency and pinning time. As your account starts collecting data, analyze them and double down on what’s working.


The wallpaper niche on Pinterest is a vibrant, ever-evolving world that provides an opportunity for creativity, self-expression, and even financial gain.

By leveraging the monetization options outlined in this article, creators and entrepreneurs can tap into this thriving market, transforming their artistic talents into a successful venture.

As with any business endeavor, it’s essential to stay updated on industry trends, continually adapt, and most importantly, keep the creative spark alive.