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What is Keyword Research?
Keyword research involves discovering the keywords that your target audience is using when searching for products and services online. The right keywords can mean the difference between a successful business and one that fails miserably.
However, it is not as simple as just sifting through a huge internet database and looking for matching keywords. Keyword research is an intricate process that involves a lot of planning and strategizing so as to maximize your results.
Keyword research is essential for a successful internet marketing campaign. The investment you make in your keyword research will directly reflect the success of your online business.
When choosing keywords to target, you need to take into account the monetary opportunities that come with each keyword, the difficulty level to rank, the competition level, its relevancy to your business, and many other factors.