kartra vs clickfunnels

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Who doesn’t want the best ROI, best results and more growth from their online marketing campaigns?

You’ve landed on this Kartra vs Clickfunnels debate to get the lowdown on which one is the best sales funnel builder, right?

Whether you’re looking for a way to create or optimize your sales funnel, make your email marketing campaigns fruitful, create membership sites, or purchase the right marketing software and so on, you’ll find it in this in-depth review!

Let’s review these two sales funnel builders and see which one will best fit your marketing needs.

Kartra vs Clickfunnels – An Overview

What is Kartra?

Kartra is an all-in-one marketing platform for the modern entrepreneur that can help you launch your online business or online businesses (if you have many) and manage them all in one place.

kartra vs clickfunnels
Source: Kartra

It’s actually the ultimate business platform, empowering companies to become smarter and more connected.

It combines all of your disparate systems—CRM, email marketing automation, sales funnels, landing pages, affiliate programs—into a single collaborative environment that drives better business decisions.

Kartra gives everyone in your company a complete view of every customer interaction and puts everything you need to run your online business at their fingertips.

Kartra came in as a complete package, built for the real-world needs of companies that want to be more productive and less hierarchical.

Every part of your business is connected, and all the best features from every system are included in one easy-to-use platform.

You can get a beta invite today to experience how amazing it can be to finally have all your tools in one place.

What is Clickfunnels?

ClickFunnels is the next level of marketing automation, providing powerful marketing tools designed to help you create landing pages and top-notch funnels.

It has everything you need, nothing you don’t. Whether you’re looking for a buyer’s journey engine, lead enrichment, email marketing automation, or a sales page builder packed with great features, ClickFunnels has it all, and more.

ClickFunnels helps Internet marketers grow their online business by creating high-converting sales funnels.

ClickFunnels isn’t just a funnel-maker. It’s a complete sales and marketing automation platform.

With ClickFunnels, you can design beautiful funnels that are 100% secure and easy to use, saving you time and money.

Who Is Kartra For?

If you’re looking for all-in-one software to build your entire online business, Kartra is your answer.

The main goal of the Kartra tools is to enable companies to integrate all their functions while providing a centralized view of all business processes, which include CRM, marketing automation, analytics reports, and much more.

However, the idea of the tool isn’t simply really about integrating business processes but rather making them connected in a single platform so that all concerns can be managed with one app.

With that said, Kartra is for everyone who needs a single hub that connects all their marketing tools and business processes.

Who Is ClickFunnels For?

kartra vs clickfunnels
Source: Clickfunnels

ClickFunnels is for anyone who wants to create high-converting funnels for any business model or industry.

Its uses vary from marketing and sales funnels to eCommerce stores and membership sites.

As the name suggests, it’s all about funnels. The tool is built for entrepreneurs or small companies who want to get more sales through a high-converting funnel – and the end result is a successful online business.

ClickFunnels offers a wide range of funnels which include:

  • Sales Funnels
  • eCommerce Funnels
  • Membership Site Funnels

Kartra vs Clickfunnels – Key Features

In this section, we’re going to discuss some of the key features of each platform and what makes them unique.

Kartra puts every facet of your business under one unified platform, making it easier to run and monitor.

The entire system is built around processes, which include email management, shopping cart, lead management, affiliate program management, etc…

Kartra provides actionable real-time data that is easily accessible so that you can make future decisions based on these accurate data.

Key Features:
  • Easy page setup with the drag & drop features
  • Beautiful checkout forms for both Credit card & Paypal payments
  • Multi-page funnel flow
  • Video hosting
  • Create your own custom fields with powerful tagging and automation rules
  • Organize leads in theme groups via lists and custom tags
  • Drag-and-drop web page builder or membership portal builder
  • Live or automated email/SMS marketing campaigns
  • Gorgeous lead capture forms
  • Affiliate Management: Recruit, manage and track affiliates to promote your products

What Makes Kartra Unique

1. Kartra’s One-Roof Platform

Kartra is not the only software that offers an all-in-one solution. However, it is one of the few who have actually perfected it.

No matter what you want to do with your business, Kartra can help you achieve it. It is a powerful tool that combines several features into one platform that can benefit everyone.

When your business has a lot of moving parts, you need one platform to help you manage them all.

Kartra offers everything from CRM to automation, allowing you to streamline every aspect of your online business from a single place.

I also need to point out that each and every feature offered by Kartra is full-fledged. This means that a feature has a whole set of sub-features.

This is ideal since you won’t need to purchase additional software to finish the work.

You can use its features as needed, without worrying about the limitations or boundaries.

Below are the all the features you get with Kartra’s plans:

  • Kartra Checkouts
  • Kartra Pages
  • Kartra Leads
  • Kartra Funnels & Campaigns
  • Kartra Email Kartra Memberships
  • Kartra Surveys & Quizzes
  • Kartra Videos
  • Kartra Helpdesks
  • Kartra Calendars
  • Kartra Calendars
  • Kartra Forms
  • Kartra Affiliates
  • Kartra Agency
  • Kartra Marketplace
  • Integrations & API

This is the where Kartra is really unique compared to Clickfunnels. As you can see, Kartra offers a lot of features.

With each plan, you can have access to additional features, making it an ideal tool for everyone. Small online business owners and entrepreneurs can use it to manage their entire business.

Bigger businesses or startups can use it as a simple marketing tool while they grow their business further.

It is also possible to host your own live events via Kartra and promote your brand with help of social media integrations that are available with the platform.

2. Kartra Runs On the Cheap

A lot of people might be put off by the price that is associated with Kartra. You have every right to think that way.

Just know that the plethora of features you get, the stability of your business and the constant support you receive from the team is definitely worth more than that.

There are a lot of companies out there who charge a fortune for software applications, just so they can meet their target.

If you really look at it, all these features can be acquired for less than what Clickfunnels charges for itself.

In fact, Kartra offers a whole lot more features only for $99 per month than Clickfunnels does for its $97/mo plan.

So, if you are looking for a cheaper alternative to Clickfunnels, Kartra is the first tool that comes to mind.

3. Kartra’s Integrated Analytics

Unlike Clickfunnels, Kartra offers you the benefits of a full-fledged marketing software with the help of integrated analytics.

If you want to keep track of your marketing efforts and know how they are performing, then Kartra is a much better option than Clickfunnels.

Yes, Clickfunnels does offer you the option to track your data on the platform itself, but you have integrate with a 3rd party tool.

And that’s where you need to look at Kartra for better results.

With Kartra, you have a detailed analytics of every little thing happening on your website, more than you can ever imagine.

See below the list of what you can a detailed report for:

  • Traffic & Conversion Analytics: Total number of sisitors, visits over 10 Seconds, average visit length, visits by device type, detailed scroll analysis.
  • Subscription Analytics: Form analytics, membership analytics.
  • Calendar and Helpdesk Analytics: who currently are subscribed to a calendar session or series, the average number of sessions your users attend, the number of complete sessions, the total number of registrants, and the total number of cancellations, number of tickets, agent responses, ticket response time and customer satisfaction percentages.
  • Sales Analytics: number of visitors to checkout pages, total number of sales and rebills, number of refunds, number of cancellations, and total revenue.
  • Affiliate Management Analytics: Affiliate traffic, sales and rebills, refunds, revenue from any affiliate program, commissions, and earnings per click.
  • Transaction Analytics: every transaction for each individual product you sell, affiliate program information, and the options to refund, cancel, or mark the transaction as a chargeback.
  • Email Analytics: Opens, clicks and goals, optimal times to send emails, unsubscriptions and spam complaints, revenue ratios, split-testing analytics.

4. Kartra Native Helpdesks

Kartra does a lot more than simply offer you one platform that can help you manage your entire business. It also has a built in help desk and live chat feature.

This makes it the perfect tool for any business that requires customer support to supplement their regular communication strategy.

It certainly is a great way to engage your customers or clients and it does so efficiently with an efficient helpdesk tool.

Unlike Clickfunnels, you’ll have to invest $49 – $99 more (depends on your plan) to have a proper customer support in place.

But with Kartra, this is made possible without add-ons.

Bottom Line

What makes Kartra an attractive investment is that its processes are not just basic processes but each one is full-featured, robust, and really professional.

The lead automation system is a perfect example of this. It’s not just generic campaign templates but there are full-fledged processes available for CRM and marketing purposes.

Clickfunnels – Key Features

Clickfunnels is a complete sales funnel. You can use it for all your marketing needs whether you need to create membership sites, build a squeeze page, or create your email marketing campaigns.

Clickfunnels is all about providing highly-converting sales funnels and helping get the most out of your entire sales process.

You can combine your sales funnel with a variety of services such as email marketing automation, membership sites, squeeze pages, and more.

Key Features:

  • Simple drag and drop webpage editor
  • Easy high converting sales funnels set up
  • Smart shopping cart with 1 click upsells
  • Email and Facebook marketing automation
  • Everything is organized in one simple dashboard

One thing you are sure to get from Clickfunnels is the conversion-focused design. They know what works and what does not, and they are offering the best tools for the job.

As I said before, Clickfunnels is mainly for sales funnel purposes with tons of solid and professional features to help you achieve your goals.

What Makes Clickfunnels Unique?

1. Clickfunnels’ Funnels Convert

Known as the King if Funnels, Clickfunnels is not your ordinary marketing software. They are leading software when it comes to sales funnels and affiliate management.

Why? Because their funnels convert, period! Clickfunnels has really put bell and whistles in their funnel builder.

Its features are also purposely designed to make it easier for you to succeed in this business than any other.

With Clickfunnels, you have access to funnel templates that have been tested, modified and tested again. In fact, their system beats all every other funnel provider in terms of templates, automation, integrations and so on.

Using Clickfunnels is like having your own dedicated sales team that’s busy bringing in the leads and converting them as well.

2. Clickfunnels Integrates More

One more level where Clickfunnels performs better than Kartra is Integration. Clickfunnels offer much more option to integrate with other 3rd party tools.

And payment-wise, Clickfunnels does have a few more options and now integrates with Clickbank.

What a great opportunity to be able to seamlessly connect both Clickfunnels and Clickbank to better manage any affiliate program you’re promoting from Clickbank.

Bottom Line

What I like most about Clickfunnels is its simplicity. The easy-to-use interface with the drag-and-drop editor makes it possible to create a super high-end sales funnel without too much fuss.

Check out the chart below with all the options that come with both Clickfunnels’ pricing plans.


Kartra vs Clickfunnels – Pricing

It’s good to know first of all that both Kartra and Clickfunnels are not cheap and they don’t offer free plans.

With that being said, let’s see the different plans for both tools individually.

Kartra offers 4 different pricing plans with lots of goodies:

  1. Starter Plan $99/mo: best for business owners with a single website
  2. Silver Plan $199/mo: best for business owners with multiple websites and a team
  3. Gold Plan $299/mo: best for mid-sized businesses
  4. Platinum Plan $499/mo: best for mid-sized businesses or influencers

You can save up to 25% if you choose their annual subscription plan.

Unlike Kartra pricing models, Clickfunnels offers 2 plans only but has a 14-day trial where you get access to the necessary features to test the waters.

Clickfunnels pricing plans:

  1. Clickfunnels $97/mo: best for small entrepreneurs
  2. Startup $297/mo: best for big entrepreneurs/influencers

And the Winner is…

Here you are at the point to decide between Kartra and Clickfunnels! This is my review, and it’s yours to make the choice.

The battle of sales funnels is not an easy one. In this case, you have to take a look at what each different tool can offer to you, and then make your decision.

If you’re willing to spend some time and effort on learning how to create sales funnels or even optimize your sales pages, then Clickfunnels might be the best choice.

In the end, you really have to know who your audience is and for what purpose you’re building your sales funnel.

That’s the best way to decide which platform is more suitable for you.

If you want a simple and easy-to-use tool for your overall marketing needs, then Kartra is a great choice.

If you want to develop something that has the power of Clickfunnels, Kartra might not be the best option for you.

Simply put, Clickfunnels is simply the master of funnels while Kartra is the Jack of All Trades!

Wrap Up

It’s clear that both kartra and clickfunnels are amazing sales funnel builders.

I could tell you what I think is the best, but that’s going to be a no-go if you don’t know your audience and objective. This is why it’s important to know what features you need and choose accordingly.

In fact, there are quite a few good tools out there. Some of them are more expensive than others and some of them are much cheaper.

That’s why it’s also a good idea to invest time in reading reviews and comparing the pricing on all the services out there so that you can make the best decision.

I hope this article has helped you decide which service is best for your business.


KartraClickfunnels
What We Like
Easy to handle
Big time saver
Extremely versatile
Intuitive
Beautiful templates
Video hosting
Calendar integration
Huge knowledge base
Beginner-friendly
Quick onboarding
High-converting templates



Can ImproveLack of integrations
Slow site loading
Bugs very often (not alarming though)
Video hosting ability
Best ForFreelancers
Small businesses
Mid-size businesses
Large enterprises
Freelancers
Small businesses
Mid-size businesses
SupportFAQs/Forum
Phone Support
24/7 (Live rep)
Email/Help Desk
Chat
Knowledge Base
Email/Help Desk
Chat
Phone Support
FAQs/Forum
24/7 (Live rep)

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Nat Caesar is the Owner, Senior Editor & Head of Growth at Myndset. She is also the Founder of Caesar Media, a Digital Media Agency based in Mauritius. Since 2014 she has worked with more than 250 companies around the world including a few reputable brands like Adobe, Starbucks, Lacoste, and Pinterest Labs among others. Nat is also a seasoned SEO copywriter in the SaaS & B2B space. Feel free to reach out to her at [email protected]