Whether you want to learn how to make money on Pinterest because you’re a complete newb or you’re struggling to find the perfect opportunity to make some extra cash, this article is for you!
Pinterest may be a site that sits in your browser window but it can easily become an active income source if you are ready to put in the work.
So, let’s jump in and see how you can start making money on Pinterest.
How to Make Money on Pinterest – 7 Options to Explore
Pinterest has been a huge traffic powerhouse and income generator for thousands and thousands of businesses, bloggers, and individuals. Together let’s explore these 7 options.
1. From Pinterest to Your Blog
You can have the most beautiful blog and million of affiliate links in place but if no one ever comes across your blog, you’re doomed!
As I said earlier, Pinterest is a powerful source of traffic with 431 million monthly active users according to Statista.
What you want to do is build a connection between your blog and this traffic powerhouse!
Essentially, you will attract customers on Pinterest, entice them to click on your catchy pins or videos and bring them to your blog and try to convert them into customers or leads.
Now, let’s say after a few months of consistent pinning, check your Google Analytics to see how many sessions you are getting per month.
If you’re getting a few thousand per month, you can start monetizing this traffic by doing affiliate marketing.
2. Affiliate Marketing
Affiliate Marketing performs very well on Pinterest in terms of ROI. If you don’t have money to invest in Pinterest Ads, you can still do it and get a great ROI without spending a dime.
Of course, it will take longer than if you were to pay to play but nonetheless, it’s still worth it.
Before promoting a bunch of affiliate programs, choose a niche that already performs well on Pinterest.
You can check this list to see if you can find your niche on the platform and if there are enough searches per month. There are two ways you can get this information:
- Search for the niche you want in all of Pinterest’s collections
- Ads section
After spending 4 years doing Pinterest Marketing, I’m now aware that Pinterest frowns upon putting affiliate links directly in your pins.
You can go that route but I don’t recommend it because you’ll be missing out on the real opportunity to conversion.
How? Let’s say you have a bunch of pins with your affiliate links in them, 1000 users see the pins, they click on the pins but they do not purchase.
You have simply lost a thousand visits period! It’s 1% to none that they’ll return back.
But what if you redirect those visitors to a landing page where you could get their email in exchange for a freebie or a discount code?
Even if none of them buys, you still have something you can use to nurture them until they convert. I hope you can see the difference in opportunity?
3. Sell Your Own Products
Whether you have an Etsy shop, a Shopify store, an eBay store or any eCommerce store, or even a blog with lots of digital goods, you can sell your own stuff successfully via Pinterest.
If your audience can be found on Pinterest and there’s good exposure for the products you want to sell, Pinterest might be a good source of traffic and money.
4. Promote Online/Offline Courses
Are you a fitness coach? Do have a course on Digital Marketing for Beginners? Can you offer online bakery or drawing classes? If the answer is yes, perfecto!
Pinterest is the ideal place to build your audience, engage with them through Idea Pins to keep them connected and of course, lead them to your blog so they can learn more about what you have to offer.
5. Work with Brands and Advertisers
Since the introduction of Shoppable Idea Pins, tons of freelancers and small businesses are really making tons of money working with brands and advertisers.
For this to work, your pins need to be having tons of impressions and you must have a lot of followers.
As you know, big brands aren’t very keen to work with content that doesn’t get a certain amount of eyeballs.
So, the more readers see your pins, the more you can make from these brand sponsorships and advertising.
Your pins could very well be the next big thing that brands are going to realize and use it as the key opportunity to build brand loyalty and conversation.
And for you, this means increasing your bottom line.
6. Pinterest Marketing Coaching
Have you had success with Pinterest for your own blog or eCommerce store? Do you know what really goes into a solid pinning strategy?
If yes, then you can provide consulting services to businesses that don’t know where to start with Pinterest or to the ones who are struggling to find success with their pinning strategies.
But keep in mind that you need to have at least a few years of experience and are well versed in the topic.
The Pinterest algorithm is not an easy one! And Pinterest is certainly not only pinning a few cute pins every once in a while. It requires much more than that.
So, if you think you have the gut for the job, then go ahead!
7. Grow your YouTube Channel
You love making videos and you already have your affiliate offers in there but you are not getting the traffic you need to make a solid income?
If your YouTube is not taking off at all or it’s taking too much time, why not give a kick by using Pinterest?
I, personally, know of a few bloggers who have been using Pinterest to grow their YT channel and are very successful since YT traffic converts super well for affiliate products.
8. Pinterest Creator Rewards
Creator Rewards is Pinterest’s new program that pays content creators when they reach a certain engagement rate on their Idea Pins.
First, an Idea Pin is like an Instagram Story. The Creator Rewards will pay you each time your Idea Pins generate, let’s say, 1000 likes.
Since I’m based in Mauritius, I don’t have access to the Creator Rewards program yet, so I can’t provide a detailed review of the process.
But if you hop directly onto Pinterest, you will get the necessary info about it and how it works.
9. Pinterest Shopping Solutions
Accordingly to Pinterest itself, a survey reveals that people are 7x more likely to say that their purchase behavior is influenced by Pinterest more compared to other social media platforms.
If you have a small brand with awesome products, you can really build your brand awareness and recognition and attract more targeted customers and increase your bottom line.
That’s about it for now. Now that you know how to make money on Pinterest, I hope that you find a new angle to reach your business goals.
I’d also like to hear from you! What type of content do you like best? What’s your favorite method for content creation? And how do you feel about idea pins? Do they work for your store? Let me know in the comments section below!