Question of the day: what are your content marketing goals for your business?
Have you got a plan or are you just doing business like a blind man, without a clear direction? If so, you might be missing out on some important marketing opportunities.
This post will mark a great time for you to reflect on your content marketing goals and start planning for the future.
Content marketing is essential to surviving in this competitive world today. It’s a multi-tiered form of getting deals, generating profits, and nurturing leads that turn into customers.
This is not an easy job in itself, though the payoff can be priceless if you know how to do it effectively.
So let’s take a look at some content marketing goals we need to work for in 2022.
Why Are Content Marketing Goals Important?
As a content marketer, you surely have a wide range of goals to meet.
Some of these goals are wide in scope and others are specific, but they cover the gamut from how to attract new clients and build trust with existing ones, to learning how to create better videos for your company.
Ultimately, content marketing is about meeting your objectives. So setting out some specific goals for yourself will help get you started on the right foot.
But why is so important that you set content marketing goals for your business?
Well, do you know that businesses that use a content marketing strategy grow faster than those that don’t?
According to The State of Media & Content Marketing, a research done by Hubspot, 90% of businesses will continue to invest the same amount of money in content marketing in 2022.
When you start setting objectives and goals you can see what works, measure the results, and apply the lessons learned.
The process is what ultimately leads to success or failure. If you’re not setting sight on the target then how can you ever hit it?
Setting some goals is an important aspect of all business practices and content marketing is no exception.
Speaking of content marketing goals, every startup, every freelancer, and every business no matter what their size should be setting their sights on the following areas to meet success.
12 Content Marketing Goals You Should Always Focus On
Below are some important things content marketing goals you should work for.
1. Create More Content, but More Importantly, Create Better Content
Since there is no dearth of information on the internet today, it is vital to create better and more useful content that will be valuable to your target audience.
You should make it a point to learn new strategies and tools that will help you in creating superior content for your website.
You can search for information about tips in video production and even find reliable sources who have already done videos on your niche topic or product so that you can learn from them about how to make the best videos possible for your business or blog.
2. Build an Audience That You Can Depend on for Business
It’s nice to have a large number of followers, but understanding how to turn those followers into leads is what will make the difference.
The best way to do that is by starting with a solid foundation and providing top-notch content based on what your audience needs.
For example, if you have a website that focuses on e-commerce, then it is necessary to publish relevant blog posts and articles related to the topic relevant information every week or month if possible.
By publishing valuable content regularly, you give your target audience valuable information they need while also expanding your reach through social media channels and search engines.
3. Make Google Your BFF
Unlike social media traffic, organic traffic from Google is 30x much more stable and sustainable.
What this means is that you can count on your search engine traffic to grow, even when your social media traffic might be up and down during the year.
How do you get Google to be your BFF? Well, it’s not easy!
But if you are consistent with creating useful and relevant content, then you will start to see results because Google loves pages that can rank well in search results.
To make Google your best friend, you need to focus on quality content and a good link-building strategy.
Google’s mission is to satisfy its users and give them the best search results.
When you create this kind of satisfying content, you’ll get more love from Google, and you’ll rank higher in the search results but there’s another important piece of the puzzle that you should also focus on; link building.
Link building is the process of getting links from authoritative websites pointing to your site. And when that happens, you too become a bit more authoritative after each link.
And that’s when Google starts to put more trust in your content and ranks you higher.
As a result, your romance with Google begins!
4. Grow as a Business and Not Just a Website
People still go to the web to find information and decide whether or not they want to do business with you.
The content marketing goals can be different depending on what your website aims at.
For example, if your goal is to sell a product then you must showcase it in an accessible way so people can get an idea of what it looks like before making a purchase.
Those who want to be able to buy your product will do so if they can get a quick video or information about it.
But if your goal is to generate leads you must focus on having an attractive website and publishing useful content regularly.
5. Track the Key Metrics in Your Industry
You must set some goals for each of your content marketing efforts. Key metrics are those that can tell you hand in heart how effective your content marketing effort is.
For example, you should know how many visitors you get as a result of your content marketing campaign; or how much social media traffic it gets.
Almost all companies, even the biggest ones like Google, measure their results in terms of ROI.
So why wouldn’t you make this a business habit?
You need to track and measure the performance of each aspect of your business to spot if there’s room for improvement or growth or if you should completely tweak something for better results.
It may be difficult at first but if you keep at it will help motivate you to move forward and create better results.
6. Communicate With Your Audience Regularly
The ultimate goal of content marketing is to establish an ongoing relationship with your audience.
Whether it is an email list that you are building or a call to action that helps them buy your product, it is important to communicate with the visitors who come through to your site and learn more about them.
The more you can understand who they are and what they need then the better insights you will be able to provide for them.
7. Improve your Brand Authority
Your goal as a content marketer is to build authority.
If you are giving your target audience value, in other words, if they are coming to your site because they get what they need there then they will think of you as more than just a company that sells products.
And this is something that will help build the trust you need to make sales.
Have goals for each marketing campaign and make sure to revisit them every month or so to see how much progress you are making towards reaching those goals.
In time, with regular updates, good leads, and the right content, your business will grow significantly.
And that’s exactly what we want for you.
8. Use Social Media Strategically
Social media channels are great tools for content marketing because they give you an opportunity to share your website with an ever-increasing number of people on a daily basis.
The more people you have interested in your content, the more sales opportunities you’ll have.
That’s why it’s important to use the channels strategically and create a plan for getting the most out of social media.
Ideally, you should share your blog posts on social media sites like Facebook, Twitter, etc., and share links to those pages from your website so that people can view them there as well.
This will help grow your audience and increase your link authority over time.
9. Create Engaging Content That People Want to Share With Their Audience
When you’re creating engaging content that attracts an audience and helps them with their problems or goals then you become a valuable resource for them whether they realize it or not.
The more value you give your audience, the more authority you build.
And that’s when the magic happens when people start sharing your content with others.
When someone shares your content with an audience, then you gain exposure and grow your reach. This is how content marketing works.
You’ll have a lot of success if you keep creating engaging content and make it easy for people to share it with others who will find it valuable as well.
10. Work to Catch New & Bigger Fish
Attracting new and bigger customers through your content marketing should also be one of your content marketing goals.
What you are doing, whether it’s writing blog posts, creating a podcast, or building a Facebook following, should all help you attract more customers and increase your brand authority.
People always want to know what is behind the success of companies that use content marketing as their main strategy to engage with customers.
11. Prioritize Email Marketing
When I was building my first blog and was looking for blogging tips online, I read a thousand times that building an email list should be done from day 1.
I didn’t listen, thinking I didn’t need subscribers at that time. After a couple of years of working on the site, I started getting 200k visitors per month on my fitness blog and that’s when I started cringing to death thinking about how much money I left on the table.
But if you want to make serious money as an online business, then you need to start building your email list.
There are so many ways to do it but you should take the time and identify your target audience and what they want.
Use that information and create an attractive lead magnet so you can get them to submit their emails.
Even if at first, you don’t have a clear idea of what you want to sell, just start that email list, nurture those leads and build those strong relationships.
11. Focus More on Content, Audience, and Tactics
There are three things that matter when it comes to content marketing and all of them must be managed well so that the right combination of them will allow you to achieve your goals and attract new customers.
If the most important aspect of your content marketing is going to be the audience then you’ll need a strategy for getting them in the first place.
If you are creating good content and getting more people to view it, then your goal is to attract the right kind of people who are looking for the kind of information you have.
And if you can do that then you’ll know it when you get more traffic to your site and new leads as a result.
And last but not least, there are also tactics like email marketing and social media marketing that will help drive traffic to your site.
We have plenty of great tips on creating and using those tools so we recommend checking them out if you haven’t already done so.
These tactics can be complementary to content marketing if they fit within your goals.
12. Adapt to Changes in the Business Landscape
It is important to monitor the changes happening in your industry and adapt your content marketing should they affect you.
For example, if there is a new way of ranking faster on Google that Google itself is suggesting as a result of a change, then you may want to consider using it as part of your content marketing strategy.
Just like you need to monitor the changes in all aspects of your business, so you should also be monitoring for any new ways to build your audience and drive traffic so that you can see how it affects your goals.
Are you ready to put in the work and more effort into reaching your content marketing goals?
Whether it’s starting with a blog or creating a podcast, we’re excited to hear what you’re doing and how you’re going about it.
It won’t be the funniest task ever but in the end, it will pay off. Think of your goals and analyze what is the most important part of your marketing strategy.
It could be building your email list, increasing traffic to your site, or getting more sales but you must make sure you know what it is before you start working on it.