best sales funnel builder

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Choosing the best sales funnel builder for your business isn’t always an easy task. You want something that will help you generate leads, collect email addresses, and engage with potential customers while also generating convincing sales messages.

And of course, the best sales funnel builder should be easy to use so you don’t have to spend hours trying to figure out even the most basic functions of the software. That’s why I’ve put together this list.

I want to help you understand some of the most important features to look for in a sales funnel builder, so you can get started using one of these products that will help your business grow and thrive.

With so many different options on the market today, it’s easy to get caught up in the shiny details and lose sight of what matters most to your business.

Some of the most useful features for sales funnel builders include:

  • Lead capture
  • Lead generation
  • Autoresponders
  • Landing pages
  • Popup forms
  • Reporting & Analytics

You should also look for features like templates, drag and drop designs, and a variety of other visual options to help you save time during the build-up process.

What is the Best Sales Funnel Builder?

When I take a look at the top 10-20 sales funnel builders for 2022, there are clear winners.

Some of them not only, have such great features and user-friendly interfaces but they have been tested by thousands and thousands of well-known entrepreneurs and companies (myself included).

These are the products I recommend for creating and managing sales funnels, not only for this year but for many years to come. Let’s take a look at what I found to be the best of the best.

1. Clickfunnels

Platform: Web | Support: Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live Rep) & Chat | Training: Webinars, Documentation, & Videos

best sales funnel builder clickfunnels

Clickfunnels has been crowned the King of Funnels by just about everyone who’s reviewed it.

It doesn’t matter whether you’re a seasoned marketer or just getting started with your business. Clickfunnels offers the most all-inclusive features that you’re going to find anywhere.

While it’s true that Clickfunnels is the Master when it comes to sales funnel, it also offers a full suite of other marketing tools that enable you to streamline your marketing processes.

With Clickfunnels, you can put together a sales funnel in just three to four steps and start capturing leads right away.

Even if you want to run your own webinar or video training series, you’ll be happy to know that Clickfunnels integrates with major webinar platforms like Zoom, GoToWebinar, WebinarJam, and many others.

From landing page or website building and lead generation to marketing automation, Clickfunnels has it all.

It doesn’t matter what kind of business you have or what your marketing goals are, Clickfunnels is one of the most comprehensive sales funnel builders on the market, period!

Clickfunnels Key Features

  • Campaign Analytics
  • Campaign Management
  • Contact Database
  • CRM
  • Customizable Templates
  • Drag & Drop
  • Drip Campaigns
  • Form Builder
  • Lead Capture
  • Lead Scoring
  • Funnel Builder: Clickfunnels allows you to easily create sales funnels with a drag and drop builder that is pre-loaded with tons of high-converting templates.
  • Landing Pages & Forms: Don’t worry about putting together your own landing page for your business.
  • A/B Testing: With their built-in split testing capabilities, you can instantly create different variations of your funnel, pages, or forms.
  • Real-Time Editing: Collaborate with your team members in real-time
  • Follow-up Funnel: Don’t lose the chance of converting your new subscribers. You can do so in the follow-up funnel area.
  • Broadcast: Blast out important emails to all your subscribers at once.
  • Backpack: With Clickfunnels, you can create your Affiliate Program for your own products, track the sales, pay your affiliates, set up commission plans, affiliate types, and more.
  • Email Marketing: Clickfunnels integrates with major email marketing platforms to help you set up autoresponders, drip campaigns, etc…

Clickfunnels Benefits

  • Spend less time building funnels by using their tested and high-converting and customizable funnel, forms, and landing pages templates
  • Grow your email list with pop-ups options on your website (ClickPops)
  • Increase your revenue by offering one-click upsells
  • Track email metrics such as open rate
  • Unlimited contacts and membership members
  • Clickfunnels integrates with the major platforms you will need to conduct your e-Commerce activities

Cons of Clickfunnels

  • The price tag might be suitable for those who aren’t earning an income yet.
  • Autoresponder is available in the Platinum plan only.

Clickfunnels Pricing

  1. Basic Plan $97/mo: best for newbies or startups
  2. Platinum Plan $297/mo: best for business owners and agencies that want to maximize their profits.

*** You can save 20% on annual subscription.

Bottom Line

If you’re looking for a lead generation software or a simple conversion-focused funnel builder, you can’t go wrong with Clickfunnels.

With its drag and drop feature, you can create a high-converting sales funnel in a few minutes.

Maybe there are some features that you won’t need, but it’s on you to make sure you’re getting the right plan for your needs.

2. GetResponse

Platform: Web | Support: Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live Rep) & Chat | Training: Live Online, Webinars, Documentation, & Videos

Screenshot 2022 06 03 at 13.51.50

GetResponse is a powerful marketing automation software and it can definitely help you in various areas of your online business, such as lead generation, landing page building, email marketing automation, and more.

In fact, GetResponse is an established player in the marketing automation field, and in a nutshell, it offers a wide range of features that can boost your ROI.

So whether you have an eCommerce business model, affiliate marketing scheme, or any other model that requires you to do some marketing, GetResponse can play a huge role in boosting your sales and income.

GetResponse Key Features

  • AB Testing
  • Lead Management
  • List Management
  • Multi-Channel Marketing
  • Email Distribution
  • Email Management
  • Email Tracking
  • Form Builder
  • Reporting/Analytics
  • Subscriber Management
  • Survey Builder
  • WYSIWYG Editor
  • Real-Time Editing
  • Various Types of Funnel Builder: Access a great array of professional and high-converting pre-built funnel templates for targeted campaigns
  • Email Marketing: Make use of the must-have tools for successful email marketing campaigns such as email creator, autoresponders, email analytics, email invoicing, list management, etc…
  • Marketing Automation: Use GetResponse’s pre-built system processes to win over new clients or recover lost sales through abandoned carts…
  • Ecommerce Add-Ons: Increase conversions with powerful features such as popup forms, countdown timer, shoppable pages, and other e-commerce tools.

GetResponse Benefits

  • Quick and easy onboarding process
  • Integrates with other popular sales tools
  • Set up your drip campaigns in a few clicks
  • Comes with a WYSIWYG editor to save you time
  • Helps you qualify, nurture and convert your leads

Cons of GetResponse

  • Customer support is slow.

GetResponse Pricing

  1. Marketing Automation Plan $59/mo: best for freelancers, small businesses
  2. Ecommerce Marketing Plan $119/mo: best for large enterprises, established small businesses

***Save 18% on the 12-month billing and 30% on the 24-month billing.

Bottom Line

GetResponse is a full-featured marketing automation software that enables you to set up and run drip marketing campaigns with little effort.

The software integrates with a bunch of email marketing tools that can boost your sales and conversions.

The software also offers an e-commerce tool that can help you sell your products easier and faster than other similar tools.

3. ConvertFlow

Platform: Web | Support: Email/Help Desk, FAQs/Forum, Knowledge Base & Chat | Training: Live Online, Documentation, & Videos

Screenshot 2022 06 01 at 17.56.32

ConvertFlow is a powerful lead generation tool that can help you generate leads for your e-commerce website. This tool even helps you convert your visitors into customers.

The good thing about ConvertFlow is that you get everything in one place, from building landing pages to email marketing automation (and more).

With its high-converting landing page templates, pop-up opt-in boxes, and other marketing automation features, ConvertFlow can definitely give you a helping hand in increasing your conversions and growing your business altogether.

ConvertFlow Key Features

  • Landing Page Builder
  • Landing Page Templates
  • Form Fields
  • Landing page actions
  • Skip logic
  • Event-Triggered Actions
  • 3rd Party Integrations
  • Contact Profiles
  • Progressive profiling
  • CTA funnels
  • Reporting
  • Streamline Workflow

Additional Features:

  • A/B Testing: Split test your different landing pages, forms, and CTAs.
  • Landing Page Actions: Set actions on your buttons and forms when visitors engage with your landing pages.
  • Multi-Step Page Funnels: Guide your visitors in different steps and collect useful data. For e.x, after they sign up for a free trial of your tool, get them to answer a few questions that will serve as data to you for your future campaigns.
  • Personalization: Customize every page for each visitor to boost the chance of converting them.
  • Embed Your Favorite Apps: Add your YouTube video to a landing page of your choice to boost engagement and conversions.

ConvertFlow Benefits

  • You can have all your sales tools under one roof
  • High-converting and catchy templates
  • Integrates with all major e-commerce platforms
  • Offers a variety of powerful tools to grow your customer database

Cons of ConvertFlow

I’ve used ConvertFlow for almost a year and each issue I had was addressed in their future updates.

ConvertFlow Pricing

  1. Free Plan: best for testing
  2. Pro Plan $99/mo: best for small brands
  3. Teams Plan $300/mo: best for teams and medium-sized businesses
  4. Business Plan $800/mo: best for enterprises looking to maximize their growth

***Save 16% and get 2 months free on annual billing.

Bottom Line

Without a doubt, ConvertFlow has proven to be a solid lead generation tool alongside a bunch of other features that can help you increase your revenue.

If you’re looking for a marketing automation tool that can help you with your landing pages, conversion rates, and sales funnel, ConvertFlow is an awesome option.

4. ConvertKit

Platform: Web | Support: Email/Help Desk, Phone, Knowledge Base & Chat | Training: Live Webinars & Documentation.

Screenshot 2022 06 01 at 18.02.33

ConvertKit is a fully-featured marketing automation platform that can help you build sales funnels, landing pages, and email marketing campaigns.

With ConvertKit, you can set up your opt-in pages, autoresponders, popup forms, and more in a few minutes.

ConvertKit Key Features

  • Landing Page Builder
  • Landing Page Templates
  • Auto-Responders
  • CAN-SPAM Compliance
  • Customizable CTAs
  • Dynamic Content
  • List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Segmentation
  • WYSIWYG Editor
  • Drip Campaigns
  • Landing Pages: Create high converting and highly customized landing pages for lead generation purposes
  • Event-Triggered Actions: Add a that will trigger a specific action when a visitor completes a specific event.
  • Popup Forms: Choose a popup form template, customize it and start collecting email addresses and grow your audience.
  • Subscriber Scoring: Create a scoring system for your opt-ins and segment your subscribers based on their actions.
  • Email Marketing: Create, send, and track emails using ConvertKit.
  • Segmenting and Targeting: Send highly relevant email content to your customers based on their interests, location, and other demographic data.
  • Automation: Schedule emails, set up autoresponder drip campaigns, etc…

ConvertKit Benefits

  • Send highly personalized emails to your subscribers and nurture them
  • Monitor your subscription rate, open rate, customer engagement, and more.
  • Attach your product to any landing page or form and start earning right away
  • Import your email list for free from your previous email marketing software at no extra cost

Cons of ConvertKit

  • Templates are limited and not that attractive.

ConvertKit Pricing

  1. Free Plan – best for individuals
  2. Creator: $15/mo: best for freelancers
  3. Creator Pro $29/mo: best for small businesses

***Sae up to 40% and get 2 months free on the annual billing.

Bottom Line

Although ConvertKit doesn’t boast tons of features like the other tools, it’s a pretty solid marketing automation tool.

If you’re on a tight budget but are looking for a great marketing automation platform, ConvertKit is worth a try.

5. Kajabi

Platform: Web | Support: Email/Help Desk, FAQs/Forum, Phone Support, Knowledge Base & Chat | Training: Live Online, Documentation, Webinars & Videos

Screenshot 2022 06 03 at 13.52.31

Are you a fitness coach looking to build a high-ticket coaching funnel? A nutrition expert wanting to launch a meal plan? An established blogger looking to grow your email list?

Kajabi is probably one of the best tools to turn your passion or knowledge into a revenue machine.

Kajabi has an array of ready-made sales funnel templates that you can customize in just a few clicks.

Whether you want to offer a freebie, launch a product, set up a high-converting sales funnel, or even launch a zoom webinar to promote your high-ticket product, Kajabi has got you covered.

With Kajabi, you can easily integrate all your business tools and therefore operate your whole business in one place.

What I love about Kajabi is that although they have a myriad of features, each of these features is a robust system in itself. Not just a “one more feature” that is light and buggy or does the job halfway.

Kajabi Key Features

  • Drag & Drop
  • Drip Campaigns
  • Landing Pages/Web Forms
  • Pipeline Management
  • Video Support
  • Image Library
  • eCom Management
  • Customizable Templates
  • Website Management
  • Sales Funnel Builder: Create different types of sales funnels in a few simple clicks.
  • Lead Generation: Build lead generation landing pages and funnels that convert leads into customers.
  • Webinars: Broadcast live webinars and video training to attract potential customers and teach them how you can help them start making money online.
  • Email Marketing: Build your email list, grow your newsletter, collect leads and send out highly relevant emails to your list.
  • Lead Capture: Add high converting opt-in forms on your website or blog and collect names and email addresses for marketing purposes.
  • Reporting: Get detailed analytics that will give you all the information you need to make smarter decisions.
  • Automation Tools: Create automated campaigns that will guide your customers from the very beginning until they reach the end of your sales cycle.
  • Contact Management: Create and organize your contacts in the Kajabi database so you can reach out to them at any time.
  • Shopping Cart Integration: Easily add products to your pages and podcast episodes and start selling right away.

Kajabi Benefits

  • It helps you build and grow your business without using a dozen of different and complex tools.
  • Saves you time with their pre-built frameworks and templates.
  • It is easy to use and you can use it on any device.
  • It will give you all the tools you need to make your business stand out from the crowd.
  • Easy setup and takedown of campaigns.
  • The interface is very intuitive and has in-app learning instructions.

Cons of Kajabi

  • Kajabi integrates with Paypal & Stripe only.

Kajabi Pricing

Kajabi is not for you if your business is not generating an income yet. However, like the team at Kajabi says “It’s Premium, But Not Pricey”.

If you take into consideration the number of fully-fledged features you get, then the price is really worth it.

  1. Basic Plan $149: best for starters with few products
  2. Growth Plan $199/mo: best for small businesses or established freelancers/solopreneurs
  3. Pro Plan: $399/mo: best for large enterprises or profitable small businesses

***Save 20% with annual billing

Bottom Line

Kajabi is a premium tool that is not priced like one. They are very transparent in the features they have and if you’re looking for a solid and thorough marketing automation tool, Kajabi might be a great option.

Final Thoughts

If you’re a business owner looking to convert potential customers into buyers, there’s no doubt about it: you need to take them through a sales funnel.

Look no further than this best sales funnel builder list for 2022.

If you’re just getting started with your business, it’s probably not a great idea to spend your time building an entire website from scratch just so you can start collecting leads.

Instead, look for a sales funnel builder that will allow you to do so and save time so you can focus on other areas of your business.

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Nat Caesar is the Owner, Senior Editor & Head of Growth at Myndset. She is also the Founder of Caesar Media, a Digital Media Agency based in Mauritius. Since 2014 she has worked with more than 250 companies around the world including a few reputable brands like Adobe, Starbucks, Lacoste, and Pinterest Labs among others. Nat is also a seasoned SEO copywriter in the SaaS & B2B space. Feel free to reach out to her at [email protected]