benefits of email marketing

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What are the real benefits of email marketing nowadays you might ask? I’ve come across some people who asked “is email marketing still a thing with all the social media and other digital marketing strategies out there?

What benefits does email marketing offer a small business?” Well, let me tell you that email marketing for small businesses is a lot like your morning coffee, life-giving, and fantastic.

Let’s see how your small business or brand can benefit from a well-planned email marketing strategy.

16 Benefits of Email Marketing For Small Brands

Each digital marketing channel has its pros and cons, obviously! But let’s focus on the advantages of email marketing in this article so you can get motivated to start your email marketing campaign.

1. Direct Communication

The first one is this email marketing benefits list is the direct communication between the customer and your brand.

With email marketing, you can send personalized messages to the customers about your brand, your company, and your products or services.

A personalized email will always make your customer feel special and in return this can entice him/her to take a specific action.

2. Brand Recognition

When customers receive your messages, they will know you by name. That’s why they are more likely to buy your products or services.

In other words, your brand recognition goes up. As a result, you establish a good impression with your customer, which can lead them to buy from you again.

3. Boosts Sales

Email marketing is probably the most ancient marketing technique but still remains the most powerful and effective one.

A good email marketing strategy has the power to increase your bottom line exponentially, without the need for a huge audience.

I know a few fellow bloggers that make 75% of their overall income from emails and these guys make over $100k every month. Talk about the power of email marketing.

If a good email marketing campaign can give you a competitive advantage over your competitors, why not try it?

Given the fact that your email subscribers already trust you, this gives you the opportunity to boost your sales by simply sending them special offers.

4. Builds Credibility

Want to add credibility to your brand? How about building a customer list? Most businesses focus on creating a huge customer database as this is the easiest way to build credibility.

When a customer receives an email from a small business, it’s very likely that he sees this as an upper-class brand which means that he is most likely to trust and buy a product from this company.

5. Builds a Platform of Trust

One of the most important benefits of email marketing for small businesses is that it builds and increases trust in the brand.

When someone has willingly given you their email address after getting something valuable from your site, it’s already a sign of trust. And when they start receiving emails from you, you won’t be seen as spam or scam.

6. Low Cost

Email campaigns are relatively cheap compared to other digital marketing channels like SEO, Google Ads, Social Media Ads, etc…

That’s why an increasing number of small businesses prefer using email as one of their first digital marketing strategies.

In comparison to print advertising, email marketing requires even less money.

In fact, according to the latest statistics, the cost of one direct mail piece is between $8 and $14 while the cost of one email promotion is only around $2.75 – which means that you get double benefits for your investment.

7. Excellent Return on Investment (ROI)

In comparison to other forms of marketing such as TV commercials or print ads, there are much better ROIs when it comes to email marketing.

According to the latest statistics gathered by Hubspot, the return on investment (ROI) in email marketing campaigns is as high as 40-42 times. So keep this in mind, with email marketing you can easily get $40-$42 for every $1 you spend.

8. No Technical Skills Required

Another benefit of email marketing for small businesses is that it’s very easy to do it.

This means that email marketing can be done by anyone without any fancy technical knowledge and without any special equipment. It’s very easy to do and you don’t need technical skills or budgets of millions if you want to run an email marketing campaign.

9. Increase Loyalty

Have you considered giving your customers rewards and incentives? Email marketing offers an option of offering gifts as well as promotions.

If you know how to provide value to your email subscribers through email marketing, they will tend to stay loyal to you and your brand.

So it is a good idea to start rewarding loyal customers via email marketing.

10. Increase Brand Awareness

If you want more and more people to know about your brand and what it has to offer, then email marketing is the best way to do so.

The more you promote your brand via emails, the more people will get to know about it and its products and services.

This will help you achieve your goal of increasing brand awareness in no time.

11. Targeted Audience

First think of you someone has landed on your email list!

They were browsing on your website and then something prompted them to submit their email in exchange for a freebie or a discount code.

This means a lot, right?

Your email list is a list of highly targeted people since they have already expressed some interest in your brand.

Of course, not every single person will purchase from you but nevertheless, your list remains one of the most targeted audiences on this earth!

12. Trackable

Email marketing campaigns are one of the most trackable and measurable forms of digital marketing.

You can see exactly how many clicks your emails get, what your user does after opening your email, how many times your emails are opened, and more.

13. Get More Sales by Upselling and Cross-Selling

Email marketing allows you to get more sales by upselling and cross-selling the products and services of your company.

You can send emails to customers with special offers or discounts, by promoting special products or services that complement each other.

This is an underutilized email marketing technique that can help you generate more sales for your business.

14. Easy To Manage

Email marketing campaigns are very easy to manage so you can do all these things and much more without any hassle, especially if you have all the resources needed such as an autoresponder service with multiple email addresses.

15. Increase Web Traffic

It’s true that not every subscriber will open your emails. But if you have, let’s say, a 20% click-through rate each time you send an email, it’s also a 20% increase in your website traffic.

You can utilize this technique to drive traffic to your new articles and when your readers share the post in mass, this can give a boost to your SEO efforts since shares are signals to Google that your content is amazing.

16. Your Email List Is Yours Forever

Imagine doing business on Instagram only. What will happen if one day, Instagram shuts down and you lose your customers?

Another big benefit that comes with email marketing is the fact that any business or brand can truly own their email list from that moment on.

It’s easy for you to manage your email list, send them messages and even keep them updated about new products and services.

The Role of Email Marketing

Email marketing is a great way for small businesses to grow their customer base and generate more revenue.

It has been estimated that 61% of email users open emails released by companies they regularly purchase from, while 70% of people receiving an email are more likely to make a purchase.

But what exactly is the role of email marketing in this digital era? The goal of email marketing is to deliver the right message, to the right person, at the right time.

It allows companies to establish trust with their customers and stand out from their competitors.

By nurturing relationships with customers through email and making them feel special, companies can build stronger relationships and sell more products.

Email marketing allows businesses to get closer to customers and build brand loyalty. It helps build a personal relationship with customers and understand their needs.

It also helps companies give a more personalized shopping experience by adjusting the email messages based on a customer’s behavior.

Furthermore, email marketing increases brand awareness and builds a relationship with customers by sending them informative emails about new products, and sales and it offers timely promotions.

Businesses can also use email marketing tools to send coupons, promotions, and other deals to their existing customers.

Email marketing has many benefits, but traditionally the most obvious ones are increasing the customer base and generating more revenue.

Although these benefits can bring business more visibility and improve overall results, email marketing doesn’t stand alone in terms of promoting a brand.

It is important to have a solid customer experience so that businesses can build a strong relationship with their customers and keep them coming back.

Why Email Marketing Is Important?

Email marketing is important because it can create sales, brand loyalty, and awareness.

The most profitable sales in the world come from email marketing. It is the best way to get your message to customers and prospects.

Many businesses are hesitant about email marketing because they know it is not as effective as a sales pitch by phone or by a person in person, but that is not true anymore.

In fact, the use of email marketing has become the norm.

Most customers are getting more and more accustomed to receiving emails and are becoming savvier about email marketing scams.

In addition, customers have learned to trust companies they do business with through email.

With that, I can say that one of the biggest benefits of email marketing is that you can reach a lot of people in an instant.

No other form of marketing reaches as many people as quickly and at such a low cost.

Final Thoughts

I hope you’ve enjoyed this article about the benefits of email marketing and why it’s so important for small businesses to embrace this effective marketing channel.

Email marketing does not mean that you need to bombard your customers with messages or send an email every day.

Send emails not only to promote your products or services but also to bring value to your audience. In return, they will trust you and will buy from you!

Start playing with email marketing and see for yourself how effective it can be. Enjoy the pros of email marketing this year and increase your bottom line.

Frequently Asked Questions

Email marketing is a form of digital marketing in which you can send emails to your target audience through email. You can use email marketing in a lot of different ways, and it allows you to reach a wider audience without really spending much money upfront. Email marketing is one of the most popular and effective forms of digital marketing, which is why it’s vital for your business to utilize this as well.

The average open rate for email marketing is somewhere around 22% according to Social Media Examiner. The open rate is an amazing metric to see if your email marketing strategies are working.

If you hire an agency, you can easily spend around $300-$500 per month for email marketing. However, if you have your own email marketing tools and spend your time using them then it will be much more affordable. You can save a lot of money with email marketing if you learn how to do it right.

The answer to this is YES! A great strategy for improving your conversion rate would be sending a highly-targeted, personalized email to your customers. This one-to-one approach can help you increase your sales and get more leads. If you are a small brand, you need to put in more time and effort for every single buyer, and this is the best way to do it. You can be very creative with your email marketing, and you can try different ideas to see what works best for your business. It’s very important for you to understand that email marketing is a long-term strategy and you won’t reap the rewards directly after sending a few messages. Give yourself some time in order to analyze how it works for your business, and you will definitely succeed at it.

There are tons of good email marketing platforms on the market. Choosing the right one can be a daunting task because they are all so great but you need to know your needs first. For instance:

  • How big is your email list?
  • How often will you be sending emails
  • What’s your business model?
  • Do you want to send drip emails?
  • Will you need an auto-responder?

With that being said, below is a list of the best email marketing platforms I highly recommend if you’re a small brand:

  1. Convertkit
  2. Active Campaign
  3. GetResponse

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Nat Caesar is the Owner, Senior Editor & Head of Growth at Myndset. She is also the Founder of Caesar Media, a Digital Media Agency based in Mauritius. Since 2014 she has worked with more than 250 companies around the world including a few reputable brands like Adobe, Starbucks, Lacoste, and Pinterest Labs among others. Nat is also a seasoned SEO copywriter in the SaaS & B2B space. Feel free to reach out to her at [email protected]