Behind TheMyndset
Hey there! I’m Nat, the Pinterest-obsessed brain behind TheMyndset. If you’re here, you’re probably wondering who’s going to be steering your Pinterest strategy to success.
My creative journey kicked off in 2014, when I worked as a professional graphic designer specializing in Branding Design for clients. After a few years, I found my sweet spot in mockup design and went all in. It was an incredible ride as some of the biggest branding studios and well-known logo designers ended up using my mockups.
As I was growing my freelance career, I stumbled into the world of SEO. And the rest, as they say, is history.
My journey with Pinterest marketing started back in 2019, when I decided to test the waters with my very first niche site. In just three months, I had my site approved by Mediavine (yes, the holy grail of bloggers!). You can even dive into all the juicy details over in my health site case study.
But like any good digital story, there were plot twists. After a Pinterest algorithm update (a.k.a. the infamous Pin Shuffle update), my traffic basically fell off a cliff. I decided it was time to hit pause on Pinterest…Well, I hated them at that time and decided to focus on Google SEO instead. Six months later, armed with more knowledge, a little humility, and a lot of stubbornness, I returned to Pinterest. And this time, smarter. I shifted gears, focused on less sensitive niches, and managed to resurrect a dead site to 350,000 monthly clicks in 5 months. Honestly, Pinterest was that “easy” back in 2020-2022.
In January 2021, I sold that site, took the profits, and did what any digital marketer dreams of: I built my own agency. I carefully handpicked a team of rockstars who now help me deliver top-notch results across a range of Pinterest services. By 2023, I officially opened my services to clients who wanted to crush it on Pinterest.
I also started casually sharing my Pinterest wins (and a few lessons) over on X. Thanks to that, I connected with an amazing group of business owners and closed over 10+ Pinterest marketing service clients.
Fast forward to 2024, and one of my fashion niche sites hit over 1 million outbound clicks with a 4% click-through rate; proving once again that the strategies I teach and implement are battle-tested and Pinterest-approved.
Team Members
Axelles
Axelles is the Outreach & Partnership Manager at TheMyndset. She is the one in charge of our link building process and she’s got the knack to create amazing relationships with reputable companies in the B2B and SaaS space. She’s also an SEO enthusiast and is an excellent copywriter in various niches.
Sabine
Sabine is our junior graphic designer and the creative force behind our stunning pin designs. She’s also one of the sharpest members of our team, picking up new skills quickly and working tirelessly. In fact, I have to remind her to take breaks—she’s that dedicated!
Robin
Robin is our go-to for eye-catching pin designs and keeping everything on schedule. He designs pins with precision and ensures that everything gets posted on time. If it’s got a deadline, Robin’s on it, keeping things running smoothly across our Pinterest accounts.
Lana
Lana not only creates beautiful pins but also crafts compelling SEO content. Her design skills are on point, and she’s a wordsmith when it comes to creating copy that rank in the top spots of the SERPs.
Jamie
Jamie is our creative genius when it comes to crafting pins that grab attention. His ability to design pins that stand out in a crowded feed is unmatched. He also has a deep understanding of what works on Pinterest. Basically, my right-hand when it comes to building strategies.
Jeff
Jeff is the backbone of our client onboarding process. He drafts our detailed onboarding questionnaires, ensures smooth communication with clients, and handles the delivery of their work. With his excellent organizational skills, Jeff makes sure every client feels valued and stays informed throughout their journey with us.