My goal is to help move the people that move the products, as was once said by the legendary Arnie Miller (the founder of Matrix). To make a brand successful and durable, it is my strong belief that branding must get more personal, all the more so in a digitally enhanced marketing world. My goal is to help brands – and, more emphatically, the internal teams – to transform and adopt the right mindset, which will garner greater long-term loyalty and, ultimately, a healthier profitability. Leveraging my experience of working at L’Oréal S.A. in 9 assignments in 4 countries over a 16 year timeframe, I know that transformation is a complex process to engineer. I combine strategic vision with an operational know-how. My pragmatic approach is based on three defining principles:
- Work within the business. Whenever possible, I bring my mindset and tools within the regular flow of work (business meetings, seminars or conferences).
- Learn by doing. And, his signature component is to find ways to measure the success of his programs.
- Bring emotion into the business. If brands are to get more personal, it is because the customer is looking for a more engaging experience. Enabling employees — especially those on the front line — to excel and express themselves is a key business driver.
There are three ways that we can potentially work together
I am an American-styled speaker who can deliver speeches in English, French or Spanish. Having worked extensively in over 20 countries, I have developed a keen understanding of the cultural differences, allowing for more effective presentations. I speak on three main topics: marketing in the modern era, all things digital and inspiration & motivation. You can find more here.
Working with a select network of consultants, I provide consultancy for companies on how to drive their brand. Based on a highly operational background, I accompany brands in the execution, because I believe that execution is, more than ever, strategic and where the battle is won or lost.
Thanks to a rich background in pedagogy, I continue to train and coach because I believe that training is an opportunity for true transformation. Specifically, I provide Digital Education for executive teams, including one-on-one coaching for CEO’s. I also conceive and deliver innovative and customizable seminar trainings on several key digital business levers: eCommerce, eReputation Management, Influencer Engagement and Social Media Marketing. You can find more here.