Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]
Six Pixels of Separation – Mitch Joel – Ask “Why?”
Written by Mitch Joel, a man [and social media guru] whom I have had the pleasure of being connected to for the past 5 years, “Six Pixels of Separation” has just come out in North America. I haven’t read the book yet, but I surely will. In the interim, I thought I’d post this YouTube [...]

Convergence – In search of the Uber Consolidation
Are you like me, Seeking the Consolidation & Convergence of all Applications, Tools and Electrical Wires? I enjoyed this article from Engadget “What Apple could learn from Palm Web OS” and it spurred me to consider my state of un-convergence, with the multiplicity of electronics that I lug around, different coloured USB keys to swap [...]
BootB & Pratiks – Website Reviews
I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new concept in the Internet world which appeals to me no end. It is called BootB, for Be Out [...]

Finding a CRM Voice – The Right Values, Meaning & Frequency
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of time and mind of the Internet [...]

This Crisis will bring a Paradigm Shift on the Internet
Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time has never been more appropriate for companies to ramp up online activity because their [...]

Obamania Worldwide – The Dreams & The Reality
OBAMANIA & OTHER REFLECTIONS ON A SUNDAY MORNING The effect of the Obama victory overseas has been impressive. Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support for the US from many different corners of the world, and the support is quite [...]

Virgin America Safety Announcement
Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava’s Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12 guests to post on his blog while he was away bringing into the world his [...]

Information Revolution or Evolution – Michael Wesch Kansas State University
Information R/evolution. The Age of Information is in revolution or just evolution? That is the question behind this entrancing, 5’28 film by Michael Wesch (Assistant Professor at Kansas State University), posted on YouTube on October 13th. This is bound to be a film that will circulate well. It presents the explosion of words, links, tags [...]
Search The Myndset
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.









