Today (January 15th, 2011) is Wikipedia’s 10th birthday. And it is a great day, too. With an Alexa ranking of 8th (not 10th!) and 400 million monthly unique visitors, Wikipedia captures daily 14% of the world’s internet users. Wikipedia is continuing to evolve into THE reference site. With clever bots (essentially performing automatic updates and [...]

Enterprise 2.0 – How and why wikis make sense
Despite the extraordinary success of wikipedia, how is it that Wikis are not customary in companies? The answer: Because wikis involve change management. This post discusses why a company should want to put in place a wiki along with some concrete steps on how to implement.

WikiLeaks: Wicked or Wonderful leaks?
WikiLeaks is one of the most riveting initiatives (read: ongoing battles) on the Internet and is putting a new spin on the transparency-anonymity debate. The Sunshine Press, which runs WikiLeaks, is an non-profit organization funded by human rights campaigners, investigative journalists, technologists and the general public. The “brown paper envelope of the digital age”, WikiLeaks.org could [...]

Transparency & the Enlightening Role of the Internet (Part II of a 4 part series)
This is the second of four posts on the topic of Transparency. This second post deals with the role of the Internet in the evolving importance of transparency. With the Internet providing the opportunity for all people to express their opinion more or less liberally, governments, associations and companies – and to some extent even individuals — that reign by fear, with tight-fisted control will struggle to justify or manage their subjects. Lack of transparency and incongruent positions will, over time, be shown up.
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.









