In the wake of the social networking onslaught has come the wave of the more overtly commercial social shopping online concept. A combination of social networking and e-commerce, the concept is a consumer-centric version of Amazon, putting the shopper at the centre and giving the “subscribers” the opportunity to vote, note and share what they [...]
Tag Archives | web 2.0
Facebook and new media communication…the deluge continues
Facebook, Blackberry, LinkedIn, Viadeo, Hotmail, Twitter, Plaxo, Jaiku, Bloglight.ning, del.icio.us and so on … the options for getting in touch are spreading rampantly. There is, on the one hand, a convergence and agglomeration of sites and, on the other, a massive divergence in terms of electronic communications. This latter consideration has now hit me frontally [...]
Information Revolution or Evolution – Michael Wesch Kansas State University
Information R/evolution. The Age of Information is in revolution or just evolution? That is the question behind this entrancing, 5’28 film by Michael Wesch (Assistant Professor at Kansas State University), posted on YouTube on October 13th. This is bound to be a film that will circulate well. It presents the explosion of words, links, tags [...]
Merging fields of ad, web and creative agencies
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives.As part of any good creative, there is the interrogation on the identity [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
