Limit to 140 characters Presumably, if you are reading this blog, I would tend to think that, if you don’t have your own Twitter account, you have probably heard of Twitter. But, maybe I’m wrong. I’d love to know the answer about this blog’s readership. Please take 10 seconds to provide your answer. Create your [...]
The hockey stick effect We have all seen and/or read about tipping points and hockey stick curves. Digital media seems to be full of them. None seem more powerful than the one below: the rise in awareness of Twitter in the US 2008-2010. Perhaps inspired by the beginning of the NHL playoffs (go Flyers!), I [...]
Cutting up your speech into 140-character Tweets A few nights ago, I was asked to deliver a speech at a Media Aces dinner on what makes a great presentation. Below is a resume of what I said, but the point I wanted to highlight, thanks to a comment by Fadhila Brahimi — a master presenter [...]
You might enjoy this interview from Robert Scoble of Amit Kapor, former COO of MySpace and now CEO of Gravity who has launched a free service, Twinterest, that looks at open public social data. In a case of ME-centered ME-dia, Twinterest allows you to review and graphically represent your own interests and find friends with comparable interests and needs. Down the road, new applications are due which will likely help filter (and curate) your information.
When you manage your own social media campaigns, you constantly have to monitor each individual interface, such as the new tweets in one or more of your Twitter accounts, the comments and “likes” in one or more of the Facebook pages, and the connection request and conversations in groups on LinkedIn, to mention just a few. Now, a new service is on the horizon that could bring that to the mobile (iphone and ipad, initially) in a “one-stop fits all” type of service. This new breed of software is called SMMS (Social Media Management Software ), and this particular new service comes from Taptivate.
Companies that tout that they are “2.0″ or are ‘working hard’ to become enterprise 2.0 should beware. It is painfully obvious from the outside which companies have truly espoused the Internet 2.0 mentality. Furthermore, for the younger employees, saying you are there when you are clearly not is, at best, disheartening. At worst, it will keep the better talent away.
Reading up on the Philadelphia Phillies series against the SF Giants, I came across the Major League Baseball’s “twitter meter,” an absolutely stunning way to follow the game (via the twitter stream) and to encourage audience participation. The Phillies won on the field and the fans won in the tweeternometer. There are a number of take-aways for business…
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.
If Twitter continues to build its base and has rejigged its web interface, I do get the feeling that Twitter usage is evolving as more people get the hang of it. There are now some 145 million registered ‘users’ of Twitter, but the number of active users is more likely to be around 50 million per Jesse Stay of SocialToo. Herewith, some of the Twitter trends I see and results of a poll by Mashable…
If it were not enough to enjoy a wonderful visit to the museum, someone at the museum is tracking what is going on in the social media space and is making the visit last longer!
