There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the social media channel. It seems, however, that most companies still [...]
Tag Archives | twitter
Social Media and the Women’s Forum – The relevance of social media at events
I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has even more sense. For brands, I believe that events are an extremely important [...]
The Double Browser – Why we definitely need two browsers
Why we need two browsers on every computer This is a post especially for those of you who have two accounts on any social media platform, but it actually applies to anytime you have two different accounts on the same service. Here are examples of cases why this post may speak to you: you have two [...]
Social Media Marketing Nuances – Making a difference across platforms
As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging in a conversation. It can also mean trying to automate the community relationship across the multiple [...]
What is Social Curation? The 3 key success factors
A healthy social media regime via Curation It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson’s 2011 book “Information Diet” suggests, we need to get on the information fitness program and social curation is a very apt solution. So, what exactly is [...]
Social Media Ownership: Does your employer own your network?
You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages – to the tune of $340,000 — by his former employer, PhoneDog [...]
Politics and the web: Choosing the right digital media strategy
Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]
Digital Marketing Insights for Brands from political parties
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major strategic challenges as they head into 2012 when there are some 28 [...]
Social Media and Politics: A roadmap for the 2012 elections and brands
2012: The year of seismic elections Next year is the year of presidential elections in a vast array of countries, with particularly high profile elections in US, France, Russia, India, Turkey and China. Moreover, arguably as important from a geo-political standpoint, there are the inaugural and/or still-to-be-fixed elections in hot spots like Egypt, Tunisia, Angola, [...]
Boosting your eReputation – a personal affair
Why should you build an online presence? Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike, people will google you before meeting you. This is true for recruitments, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
