A healthy social media regime via Curation It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson’s 2011 book “Information Diet” suggests, we need to get on the information fitness program and social curation is a very apt solution. So, what exactly is [...]
You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages – to the tune of $340,000 — by his former employer, PhoneDog [...]
Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major strategic challenges as they head into 2012 when there are some 28 [...]
2012: The year of seismic elections Next year is the year of presidential elections in a vast array of countries, with particularly high profile elections in US, France, Russia, India, Turkey and China. Moreover, arguably as important from a geo-political standpoint, there are the inaugural and/or still-to-be-fixed elections in hot spots like Egypt, Tunisia, Angola, [...]
Why should you build an online presence? Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike, people will google you before meeting you. This is true for recruitments, [...]
Women’s World Cup – a showcase event I, like 13.5 million other viewers in the US*, was scotched to the television watching en famille the Women’s World Cup final between the US and Japan this past Sunday. It was a game that — for many of us, I do not doubt — seemed to have [...]
Twitter to Fizzle or Flare? There has been a fair amount of chatter (not just tweeting) suggesting that the Twitterevolution is beginning to fade. On the heels of the news that 6 million Americans and 1.5 million Canadians have “left” Facebook, there is much discussion of the end of the cycle in the major social [...]
Discretion in Selection To the extent that Twitter is becoming the go-to resource for finding information and staying up to date, the real value of Twitter is in the quality of those you follow. This means that you need to be selective about who you follow. There are three steps to vetting a prospective followee [...]
How much character in 140 characters It is not about how many characters, but how much character your tweet has. What is a character? In short, I’d say it’s a type of personality. The dictionary definition says that character is the combination of qualities or features that distinguishes one person, group, or thing from another. [...]
