Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively surprised, almost regretting the fact the flight was ONLY seven hours long… [...]

Fasten your seatbelts
Fasten your seatbelt up at 10,000 feet? Is it any better to buckle up at 35,000 feet? If you are like me and the intimate masses who travel frequently, you will no doubt share a preconceived notion that wearing a seatbelt in an airplane is tantamount to putting a Band-Aid on a sawed off leg. [...]

Virgin America Safety Announcement
Got turned on to this Virgin America safety announcement (below) via Rohit Bhargava’s Influential Marketing Blog in his post humouristically entitled: the 12 important things he himself learned reading his own blog. The title is deceiving as Rohit invited 12 guests to post on his blog while he was away bringing into the world his [...]

Since when …
“Ch-ch-changes… Time may change me, But I can’t trace time.” Not alone to think that the USA Today Top 25 pivotal changes (in honour of their 25th anniversary) makes for quite fun reading, found a few other similarly minded posts (including gadling). Among the changes that seem to have happened so long ago, it was [...]

The Untranslatables – Part 3 of the Things we say…
Having always enjoyed learning languages, I revel in the difference between one language and another. Amongst my musings, I conjure up reasons to explain a language’s structure or vocabulary. Herewith are some of my favorite, if frivolous, observations about a few of the languages I know. In French, there is frileux, a word that means [...]

B…logan (or b-Logan)
Even if the bloom is off, I admit to being fascinated by Carlos Ghosn, CEO of Renault-Nissan. Not a highly original thought, but he is a Brasilian native, to French parents with a Lebanese heritage, sporting a Spanish first name, running a Franco-Japanese company. And, notwithstanding the Nissan turanaround, there are many doubts about his [...]

Air Travel … better enjoy the ads
When I compare intra-Europe flying to continental US flying, the two major differences for me are that there are many more direct flights from city to city in Europe (no hub & spokes) and that it is harder to feel the (economic) pinch on European airlines. While flying from Paris to London is technically international, [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.









