Branding and digital marketing strategy | The Myndset by Minter Dial » travel

Boutique Paris Hotel: Mama Shelter

Minter Dial — Sat, 12 Jun 2010 05:07:16 +0000

An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly [...]

Copa and Continental Airlines: Copa Copycat

Minter Dial — Fri, 07 Aug 2009 05:45:00 +0000

Notice any similarities? Looking up at this message board at CDG airport the other day, I could not help but notice the similarity in the logos of Copa Airlines and Continental Airlines. Dating back to a 1998 strategic alliance between these two companies (about which I previously knew nothing), it would seem that one of [...]

Apple iPod Vending Machine at Airports around USA….

Minter Dial — Sat, 24 Jan 2009 23:43:00 +0000

At Las Vegas McCarran Airport, I found this kiosk selling a number of Apple goods. It was a peculiar site, the logo atop being the little Apple of my eye, caught my attention. While Apple has seemingly established these vending machines in many airports (I have read about kiosks at JFK, DFW, Atlanta, SFO, Indianapolis…) [...]

No smoking ban enforced on planes — why the ashtrays?

Minter Dial — Sat, 24 Jan 2009 22:48:00 +0000

Do you know that there has been ‘no smoking’ policy on airlines since the mid 1990s*? How can you possibly not know that? Then, the question I have is: why do airline companies — and their suppliers Boeing and Airbus, in particular — continue to produce doors for the toilets with embedded ashtrays? Having taken [...]

Airline Advertisements – Who Can Afford to Experience Luxury Service?

Minter Dial — Wed, 22 Oct 2008 04:37:00 +0000

Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely to be a good amount of seat-belt tightening. Some wise folk would say that NOW [...]

Airline Competition & Inflight Entertainment – How do they fare?

Minter Dial — Wed, 08 Oct 2008 05:42:00 +0000

AIRLINE COMPETITION & INFLIGHT ENTERTAINMENT ARE YOU ON BOARD? As the competition for airline passenger dollars is only going to get worse — between higher oil costs, personnel issues & union negotiations, terrorism threats, ecological considerations [not to mention economic crisis] — you wonder how most of the companies in the airline industry are going [...]

Losing Weight on Planes

Minter Dial — Mon, 07 Jul 2008 17:48:00 +0000

Boy, you’re going to carry that weight... With the rising cost of fuel on the tips of all our tongues, the chase to reduce fuel costs is in full tilt. I am fascinated (if not confounded) by the work done by the airlines in this regard. It seems that every day there are new actions [...]

The New Age of Travel – Life after changes in the USA Visa Waiver Programme

Minter Dial — Wed, 18 Jun 2008 12:18:00 +0000

The US has announced recently that citizens of the 27 visa waiver programme countries (most of Western Europe, Australia, Brunei, Japan, Singapore and New Zealand) will need to register (online) 72 hours in advance of their visit to the US. See here on the official VWP site. The new plan goes fully into effect at [...]

Cell Phone Etiquette on Eurostar: It’s Not Good to Talk

Minter Dial — Mon, 09 Jun 2008 19:31:00 +0000

It’s Good to Talk? An old British Telecom (BT) saying that’s not applicable for Eurostar … or any public transportation for that matter. Having recently done a couple of round trips on the Eurostar I have made a few survey-of-one conclusions about the need for a standard of etiquette for cell phone usage on trains. [...]

Sports Sponsorship from Lovemark Emirates Airline

Minter Dial — Mon, 12 May 2008 05:54:00 +0000

I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his uniform emblazoned “Fly Emirates.” Here is the thought: the Emirates’ advertisement actually made me feel [...]