You have presumably seen how popular infographics have become. We also know the power of a great storyteller. I wanted to weave the two notions together and create a Storygraphic™. A storygraphic could be defined as a standalone image-based timeline that recounts a story with rich media integrated. Some infographics have the potential to be [...]
Tag Archives | storytelling
Managing the Dilemma: Operating in real-time versus a long-term strategy
The short-term chase versus the long-term tale Do you believe you’re working harder than ever before, and yet feel that the business is just not advancing as much as you would like? Many executives similarly express bewilderment about the current state of affairs. Some, mistakenly, are blaming the economy. Others are blaming the younger generations. It’s [...]
Robin Block – The power of video for the individual and the brand
Minter Dialogue Radio Show #39 This interview is with Robin Block (@RobinBlock), founder of Red Sky Vision, an award winning production company based in England and specializing in thought leadership films, corporate communications and animations. I met Robin and experienced his talent at interviewing first hand to cut an interview in advance of a keynote [...]
This Store is a Story: Living lessons for brand marketers
For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience Story! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me). Story is a store that is devised as a living story. With a temporary [...]
The journey, the sequence, the web: what’s your story?
The power of the story Today, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a video, in the {faint} hope that it [...]
The ingredients of a great storyteller
Great teachers are great storytellers When I think back to the great teachers I have had in my life, they were all great storytellers. For instance, I recall how my prep school history teacher would relate the situation as if he were there with the historical characters. I also like to think back to my [...]
How to find storytelling talent? The pen, the picture and the philm
Telling stories There are stories (lies) and there are stories (that move). Great storytelling is about communicating the story in a way that draws you in, makes an emotional connection. A telling story is one where the audience leaves itching to do something, to be someone different. Content and context In storytelling, there are two [...]
Does your story have guts?
Storytelling is all the rage… In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see marketers (assisted by their ad agencies) attempting to create stories; but, the [...]
Johnnie Walker “Keep Walking” : Man Who Walked Around the World
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a wonderful way to capture the history of JW in the most appropriately rustic of settings (filmed on location in Inverlochlarig, [...]
Romain Jérôme Watches at BaselWorld 2009
Watching the luxury Watch Brands I love watches. Maybe it’s a guy’s thing and/or maybe it’s because guys don’t have much “jewellery” to bandy about. In any event, I was struck by a couple of things in a recent article in Le Figaro (“Des montres qui racontent des histoires” or “Watches that tell a [hi-]story”), [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
