In this second post on Uniqlo (read the first post here), I wanted to continue to explore UNIQLO’s digital marketing strategy and how they are finding ways to innovate and stay ahead of the pack. In the first post, I wrote about Uniqlo’s global web site strategy and their glocal social media marketing. In this post, I am [...]
Tag Archives | SOLOMO
Totally Me Personal and Professional, Global and Local
Getting personal Marketers and corporations are just going to have to get comfortable with the personal side. To the extent that clients are looking for any excuse not to buy the more expensive proposition, brands need to give and prove their value. There are many ways to create a personalized – if not personal – [...]
Instagram: mobile, social and rich (media). Why the Facebook deal makes sense.
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is ”What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or profits}?” It seems that the majority of [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
