Leadership under siege With all the changes under foot, between the economic and political crises, much less the upheaval in business caused by the new digital technologies, management is generally not in a comfortable position. Organizations are needing to transform themselves almost overnight. Business models, product life cycle, talent management, sustainable development… These are some [...]
Tag Archives | Social Media
mLearning – Zitegeist and learning to love learning again
Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse count. The reason: well curated content via a [...]
Running out of time? What your biological clock does to time management
Time to reflect I recently saw the new Scorsese film, Hugo. While I didn’t like the film particularly (see the review here), time is certainly a central tenet of the film. Clocks abound. Hugo keeps winding {us} up the clocks… and Scorsese keeps winding us back in time. Time is precious. Our souvenirs, too. People [...]
Social Media Dashboard & Ambassadors: Interview with Joakim Nilsson, Betclic Everest
MDE18: Interview with Joakim Nilsson, head of Social Media at Betclic Joakim Nilsson has been in charge of social media at Betclic Everest Group for over a year and a half. Previously, he had been with Expekt.com in Malta and has 6 years experience in the online gaming industry. I met Joakim doing a panel on Social [...]
Social Media Ownership: Does your employer own your network?
You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages – to the tune of $340,000 — by his former employer, PhoneDog [...]
Personal versus Professional: Another ambiguity for digital marketing
Getting used to ambiguity in the world of digital marketing Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center on the blurred line between the virtual and the real, otherwise known as the online and the offline. With increasing [...]
Management skills behind the brand: social attitude
Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still count as close friends. Social beings by definition, the best hairdressers have a [...]
Digital Marketing Rules: two nil!
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for “digital.” It is still the case in certain media companies as [...]
9 1/2 reasons why you should NOT get into social media?
Everyone’s talking about it! So, why not to jump into digital media marketing? As much as there is all this hype about businesses getting into social media, there are still a vast majority of companies that have not made the step – and that’s perfectly normal if you consider that a majority of [especially smaller] [...]
MDE16: Great conversation with Jonathan George, CEO and founder of Boxcar
Boxcar: A great notification management system I had the chance to interview Jonathan George, founder of the Boxcar (btw the url ends in .io) service. Boxcar is a rapidly growing system that allows you to centralize your notifications between Facebook, Twitter and a slew of other platforms (30 in total so far). Jonathan calls it a “real-time [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
