It is my very firm rooted belief that the difference between a good brand and a great brand lies in the way and to the extent the employee base believes in the brand. The best advocates of your brand must be your employees. If not, how believable are any publicity or marketing claims? Social media [...]
Tag Archives | Silkroad Point
Interview with Brian Platz, founder Silkroad Point: gauging employee influence
At this year’s Netexplo Forum*, Silkroad Point was given one of the top 10 new tech awards. Presented by Brian Platz, founder and COO, the Silkroad Point was a project that created quite a stir in Paris (the forum is hosted at the UNESCO HQ). In the fifth and last of this podcast interview series, [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
