Tag Archives: Procter & Gamble
Branding, Social Media January 23, 2011

Sex, Social and Soap – A new episode for P&G

For all you guys out there, you should take a look at the new ManoftheHouse site, launched by Procter & Gamble (P&G) mid-2010. It is a novel initiative, clearly intending to take Procter into a new direction with a new editorial voice. The challenge for Procter will be to carve out a standalone position in that it’s between the conversation already happening on Facebook and the racier content on askmen or Axe.

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Branding, Leadership, Marketing August 12, 2010

Emotion in a bottle? Washing away the blues!

I bookmarked this article from the Wall Street Journal, entitled “Wash Away Bad Hair Days,” about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut back on ‘premium’ shampoos, such as Pantene, in favor of lower priced or generic products. In recent years, the article describes how P&G have been doing elaborate testing to evaluate the emotional impact of a shampoo, in an effort to rinse out bad hair days (and the lack of confidence that comes with them). So, then, where is the emotional content in the shampoo marketing campaigns?

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New Tech, Politics March 7, 2010

Transparency & the Enlightening Role of the Internet (Part II of a 4 part series)

Transparency and Anonymity

This is the second of four posts on the topic of Transparency. This second post deals with the role of the Internet in the evolving importance of transparency. With the Internet providing the opportunity for all people to express their opinion more or less liberally, governments, associations and companies – and to some extent even individuals — that reign by fear, with tight-fisted control will struggle to justify or manage their subjects. Lack of transparency and incongruent positions will, over time, be shown up.

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