Branding and digital marketing strategy | The Myndset by Minter Dial » Politics

How free is free? The limits of free press

Minter Dial — Thu, 01 Sep 2011 15:51:35 +0000

Front Page News? I was quite stunned to see this morning the front cover of two (of the three) main “free” daily papers — that are distributed to commuters throughout France — where both publications this morning carried EXACTLY the same over-page H&M advertisement. Good for H&M? That said, I wonder to what extent each [...]

Access to FREE wifi – A right, a mystery or an elusive concept?

Minter Dial — Mon, 29 Aug 2011 09:51:32 +0000

The Internet of Everything Wireless Fidelity (wifi) a standard? Is free access to wifi something that we should all expect in the future? I personally believe so, not that I completely understand all the technical ramifications and costs. Specifically, is wifi something that will need to be upgraded regularly, like USB or 3G? Or is [...]

News flash – Twitter is Social MEDIA : Obama says Osama’s dead

Minter Dial — Mon, 02 May 2011 04:52:42 +0000

BREAKING NEWS MayDay, MayDay: I interrupt this fine Monday morning to bring you breaking news: Twitter is the best & fastest way to get the news. Twitter is not just social, it is media. I learned about the death of Osama Bin Laden this morning in my Twitter stream. Apparently, this was the same experience [...]

Twitter NHL: New Highs Looming … in France?

Minter Dial — Wed, 20 Apr 2011 06:32:48 +0000

The hockey stick effect We have all seen and/or read about tipping points and hockey stick curves. Digital media seems to be full of them. None seem more powerful than the one below: the rise in awareness of Twitter in the US 2008-2010. Perhaps inspired by the beginning of the NHL playoffs (go Flyers!), I [...]

Surprising facts about the fastest growing countries on Facebook last week

Minter Dial — Mon, 18 Apr 2011 21:04:08 +0000

An Unvieling of Facebook’s Growth Not that we need to keep weekly tabs on the meteroic rise of Facebook, but there was something a little curious about the statistics that were published (thanks to CheckFacebook) about the fastest growing Facebook countries last week (week of April 18, 2011). I noticed two things in particular. What [...]

MDE #11: François Pétavy, CEO Of Eyeka – Co-creation & crowdsourcing for brands

Minter Dial — Wed, 16 Mar 2011 20:52:14 +0000

I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world. Eyeka manages a community of over 140,000 creative consumers who participate and co-create with brands on a wide array of briefs that focus [...]

Looking back at 2011, what happened?

Minter Dial — Sun, 26 Dec 2010 12:45:37 +0000

Imagine this, it is the end of 2011 and we should take a look back at what occurred during the year. From geopolitics to the digital space, here is a retrospective on the year that hasn't yet started. What happens after Prince William's wedding, Facebook is finally bought out, Community Managers are forced to evolve, Customer Service Managers are in, and more...

Private Lives on Show – The privacy debate is strategic

Minter Dial — Sun, 17 Oct 2010 10:50:47 +0000

The issue of privacy is a little schizophrenic. In any event, it is capital and worldwide in scope. We all say we want privacy, and yet we do not want to be treated as a number. For businesses to provide us with customized and relevant offers that make us feel like VIP customers, they need to know our data. At its core, the issue of privacy is one of trust.

Government as Guarantor of Privacy?

Minter Dial — Fri, 16 Jul 2010 09:03:02 +0000

(Update July 28) With the massive leak of over 91,000 documents from the US Army operations in Afghanistan to wikileaks, the notions of security, confidentiality, privacy and piracy have hit the front pages of mass media around the world. The role of the internet and the oversight of governments on issues of privacy, in particular, is [...]

How the Internet is Revolutionizing Business Everywhere

Minter Dial — Tue, 29 Jun 2010 05:06:32 +0000

Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, fundamentally, it changes the way we all communicate. The immediacy, mobility and multiway channels of [...]