I had the distinct pleasure to meet and interview Dr Stephen Crocker, one of the three founding fathers of the Internet. In the photo on the left, Steve is the one with the intention of only listening to what goes on. The other two are Jon Postel (1943-1998) and Vinton Cerf (b 1943). As a [...]
Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding Only Works on Cattle” (2009) as well as “Bright Lights & Dim Bulb” (updated for 2010) and “Histories of Social [...]
An interview with David Sowerby, co-founder and director of Sales & Marketing of Straker Software. I met and interviewed David while we were at LeWeb 2010 in Paris. With my natural predilection for languages, I was more than a bit interested to find out how Straker works and how effective, efficient and costly the service [...]
I caught this interview with Gilles Barbier, founder and CEO of TellMeWhere, while at LeWeb 2010. TellMeWhere (DisMoiOu in France) is one of my favorite apps on my iphone, providing a handy social search when I am out and about in Paris looking for a spot to eat or to find a good baker. TellMeWhere, [...]
Frederic Lardinois, News Writer for ReadWriteWeb (“the thinking man’s TechCrunch”) out of the US, a self-professed geek and a phD student in Medieval Studies, gives some key highlights from 2010 in terms of new technologies and prospectives for 2011.
Highlights of 2010 and Preview of 2011 from Ben Parr Here is a quick interview I caught on the fly with Ben Parr, co-editor of Mashable US, one of the reference sites in new technology in the US. Ben Parr is a journalist, sci-fi author and a man in the know when it comes to [...]
Bazaarvoice Strategist: Jonathan Wolf I had the chance to meet Jonathan Wolf at a Bazaarvoice meeting, held in Paris. Jonathan, who is stationed in London, is the international product strategist for Bazaarvoice. Bazaarvoice basically allows companies to create their own ratings & review system, embedded in their own site (especially for eCommerce) to enable [...]
An interview with Mitch Joel Mitch Joel is one of the most respected people in the digital media space in the world. He is President of Twist Image Digital Marketing & Communication, aka “Media Hacker“. With a direct pick up from his bio, this sentence says it all: “When Google wanted to explain online marketing [...]
Here are some more ideas for the mainstream media (MSM) to kick into high gear with their online community. With media titles dying or falling fallow on a daily basis, the MSM crisis seems just now to be hitting full stride. The number of recent closures has been drastic. In August, Condé Nast closed Portfolio, [...]
Despite the sleek look & feel, I know that the Apple iPhone is still not perfect for my needs, so I have resisted the temptation thus far. Instead, I am content to max out my iPod. Although the agenda and contacts are weak applications in the Apple mobile platforms, I now have all my family [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.