Branding and digital marketing strategy | The Myndset by Minter Dial » Podcast

MDE21: Interview with Lukas Maixner, co-founder of SocialBakers

Minter Dial — Wed, 07 Mar 2012 21:20:29 +0000

Lukas Maixner is co-founder of Socialbakers.com, the world’s largest Facebook statistics portal, and quickly gaining prominence for tracking the other major social media sites. Based out of Prague, Lukas is in charge of Socialbakers’ Professional Services Unit called Candytech, a digital media agency who can be one of only a few in the world that [...]

MDE#15: Barbara Mallinson, CEO and Founder of OBAMI, a robust social network designed specifically for schools

Minter Dial — Tue, 18 Oct 2011 05:37:33 +0000

Barbara Mallinson founded OBAMI, a social network and eLearning platform specifically designed for schools. Barbara is on a mission to bring the best eTools and social networking to teachers and learners. OBAMI enables the teachers to distribute resources, to allow the learners and teachers to comment and discuss the resources, as well as to provide assessments [...]

MDE#14: Cedric Hutchings, CEO of Withings, innovator & manufacturer of connected objects (for health)

Minter Dial — Fri, 09 Sep 2011 11:56:15 +0000

The internet of things useful… arrives Having heard Cedric Hutchings, co-founder and CEO of Withings, speak at LeWeb 2010 last year, I had the chance to meet him at the Université d’Ete 2011 for the MEDEF (an organization for French business executives and entrepreneurs). If I had to summarize, Withings is the real beginning of the “internet [...]

Mitch Joel – An interview on the state of digital marketing

Minter Dial — Fri, 26 Aug 2011 07:43:18 +0000

A podcast is content… yessir! Mitch Joel remains a man on the ball and one of the most revered voices in digital marketing across North America. In this early morning interview recorded on August 1st, 2011, with Mitch in Montreal, we discussed where we are in digital marketing, how can companies improve their digital strategy [...]

Wajam co-founder & CEO Martin-Luc Archambault

Minter Dial — Sun, 05 Jun 2011 12:49:57 +0000

A Social Search Optimizer Martin-Luc Archambault, 30, is a “serial entrepreneur” in the tech/web world. Based out of Montreal, Quebec, he is CEO and co-founder of Wajam, a social search optimizer or add-on that is still in a private beta phase (launched in February 2011). In addition, Martin-Luc is CEO and co-founder of Bolidea, a [...]

Smartphones – Where are the smart marketers?

Minter Dial — Thu, 28 Apr 2011 04:11:57 +0000

Get smart (-phone) marketing As smart as the internet can make you, it is not called the smartnet nor the intellinet. Meanwhile, mobile phones that connect to the internet are called “smart phones.” Not sure I subscribe to the title. This label may soon be considered as silly as putting “new” or “modern” in front [...]

Podcasting – Minter dialoguing in the open

Minter Dial — Mon, 18 Apr 2011 17:05:05 +0000

The importance of dialogue I have been podcasting in English and French now for nearly a year now. For those of you who don’t know it, I call my podcast the Minter Dialogue radio show. I use the term “radio show” thanks to the advice of Alan Stevens because the word podcast is just too [...]

MDE #11: François Pétavy, CEO Of Eyeka – Co-creation & crowdsourcing for brands

Minter Dial — Wed, 16 Mar 2011 20:52:14 +0000

I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world. Eyeka manages a community of over 140,000 creative consumers who participate and co-create with brands on a wide array of briefs that focus [...]

Rachel Weiss Redken Interactive Digital Marketing – MDE #10

Minter Dial — Tue, 08 Mar 2011 09:30:02 +0000

Interactive Marketing at its best I got to know Rachel Weiss while working at L’Oreal. Specifically, Rachel began at L’Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA (‘professional’ brands that sell through the hairdresser channel and is, thus B2B2C). At the beginning of this year, Rachel was promoted to run [...]

Andrew Ellis, We are Like Minds, Amen!

Minter Dial — Wed, 16 Feb 2011 15:36:50 +0000

Andrew ‘Drew’ Ellis is the co-founder of We Are Like Minds, which was founded in October 2009 and has quickly taken up a pole position as thought leaders for business using social media at their global events, and with an eponymous co-working private members club in London WC2. Drew also founded EyetoEye Digital, in 1994, [...]