In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the naughtiness of the crowd. Guests — an ‘in’ crowd of BPs, bloggers and celebrities — were invited to find the location via an augmented reality application on layar. Through a sociological lens, it is certainly taking Volvo down a risqué, non politically correct path… in line with its sex symbol logo. Personally, I think it is a great initiative.
Tag Archives | Paris
Boutique Paris Hotel: Mama Shelter
An out of town friend of mine recently told me about this very different kind of boutique hotel in Paris, called Mama Shelter. Isn’t it funny how, sometimes, it takes a tourist to tell you about your own city. First of all, Mama Shelter is a breakthrough name for a hotel, in that it truly [...]
QYPE – A worldly social media site to search for things to do and see
If you are searching for a good site to figure out where to go or what to do in any number of cities around the world, you might want to try QYPE.CO.UK. Based out of Hamburg, Germany, this social site offers a vast range of services well beyond just where to eat (restaurants) and drink. [...]
Carrotmob for Paris? Wasting in the streets… at Cook
No longer acceptable in today’s eco-age, above is an appalling example of waste, right under my nose. This restaurant, COOK, located on our street corner at 27 avenue Niel (Paris 17e), blasts these 4 electric heaters out onto the pavement throughout the colder winter nights. On the night I took this photo, all night long, [...]
Better In Black … “Dans Le Noir” – a Paris Restaurant
Imagine a birthday party held entirely in the black–from beginning to end…on purpose. That is what occurred last night as Yendi and I celebrated our friend Nancy’s xth year of beauty at the Dans Le Noir restaurant, located at 51 rue Quincampoix, 75004 Paris. Aside from the bio-physical shock of sitting down to eat at [...]
Strikes in Paris, Blogger & Yankees
With a transport strike in Paris now underway, a breakdown with Blogger today (although it wasn’t exactly a strike, it almost felt like it) and the general strikeout by the Yankees (and maybe soon the Red Sox in the ALCS), it seems that strikes are in the air. And it doesn’t stop there. A quick [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
