Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for “digital.” It is still the case in certain media companies as [...]
Networking in the 21st century I am very happy to report that my business school, INSEAD, has taken on social media, podcasting and mobile with great vigor. Not that I have followed their every action at INSEAD, nor can I reasonably compare with what its fine competition are doing; however, I wanted to do a [...]
The two-step solution to unlocking your NOTES For well over two years, ever since I transferred over fully to iOS i.e. the iPhone (from the world of the Blackberry) and from Outlook over to gmail, I have had one lingering regret: how to recuperate my 915 notes which were created in Outlook. Enter: Frederic P-L [...]
Are you available on the….? Hate ‘em as you may, meetings are a mainstay in business because of the underlying power of conversation. And communication is the lifeblood of a business. However, one of the biggest hurdles is in finding a time that fits everyone’s packed agendas. This is all the more true for a [...]
ON: a service to help manage your contacts and mobile in a new way… For the past several months, I tried out the service “ON Voicefeed,” which was developed by Orange Vallée, a subsidiary of the Orange Group, in charge of innovation and development. The ON service was officially launched in February 2011. What does [...]
Apps – too often, all bells, not whistle. There are a lot of companies that have jumped on the bandwagon to create mobile applications. The problem is that so many of them are meaningless. I can think of several where, aside from sloppy functionality, the app itself does material to help me in my daily [...]
The Internet of Everything Wireless Fidelity (wifi) a standard? Is free access to wifi something that we should all expect in the future? I personally believe so, not that I completely understand all the technical ramifications and costs. Specifically, is wifi something that will need to be upgraded regularly, like USB or 3G? Or is [...]
The evolution of [digital] marketing Despite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy world, marketers are going to need to adapt to the new environment, to arrest certain old [...]
Technology is strategic Having just attended Orange Business Services’ Live Munich 2011 as a blogger journalist (#live11 for live blogging on Twitter), I wanted to report back on a couple of key thoughts about the importance of technology in business. As suggested by a number of speakers at the conference, Information Technology (I.T.) or Information [...]
Limit to 140 characters Presumably, if you are reading this blog, I would tend to think that, if you don’t have your own Twitter account, you have probably heard of Twitter. But, maybe I’m wrong. I’d love to know the answer about this blog’s readership. Please take 10 seconds to provide your answer. Create your [...]
