The world of mobile, viewed by investment banking Edwin Metcalf is partner at Rainmaker Capital, a boutique investment bank. Rainmaker represents both sellers and buyers in developing and executing corporate development strategies, with a major focus on enabling technologies at the crossroads of telecom and digital media. In this podcast, we discuss a host of topics [...]

6 valuable tips on how to manage your daily digital inbox
Keeping the discipline to clean your digital inbox Don’t you sometimes feel overwhelmed by the number of messages with which you have to deal? The challenge is that, as fast as you might curtail, prune or cut off incoming media, it seems that new ones sprout up all over the place. It requires regular discipline [...]

Digital Marketing Rules: two nil!
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for “digital.” It is still the case in certain media companies as [...]

INSEAD mobile app – technology helping learning and networking
Networking in the 21st century I am very happy to report that my business school, INSEAD, has taken on social media, podcasting and mobile with great vigor. Not that I have followed their every action at INSEAD, nor can I reasonably compare with what its fine competition are doing; however, I wanted to do a [...]

How to unlock, download and save NOTES stuck on my iphone? Here’s the solution.
The two-step solution to unlocking your NOTES For well over two years, ever since I transferred over fully to iOS i.e. the iPhone (from the world of the Blackberry) and from Outlook over to gmail, I have had one lingering regret: how to recuperate my 915 notes which were created in Outlook. Enter: Frederic P-L [...]

The five greatest productivity tools: Doodle to help set up meetings (#3 of 5)
Are you available on the….? Hate ‘em as you may, meetings are a mainstay in business because of the underlying power of conversation. And communication is the lifeblood of a business. However, one of the biggest hurdles is in finding a time that fits everyone’s packed agendas. This is all the more true for a [...]

Life could be better On – ON Voicefeed Review
ON: a service to help manage your contacts and mobile in a new way… For the past several months, I tried out the service “ON Voicefeed,” which was developed by Orange Vallée, a subsidiary of the Orange Group, in charge of innovation and development. The ON service was officially launched in February 2011. What does [...]

Chase Manhattan Bank App: A great example of an innovative service
Apps – too often, all bells, not whistle. There are a lot of companies that have jumped on the bandwagon to create mobile applications. The problem is that so many of them are meaningless. I can think of several where, aside from sloppy functionality, the app itself does material to help me in my daily [...]

Access to FREE wifi – A right, a mystery or an elusive concept?
The Internet of Everything Wireless Fidelity (wifi) a standard? Is free access to wifi something that we should all expect in the future? I personally believe so, not that I completely understand all the technical ramifications and costs. Specifically, is wifi something that will need to be upgraded regularly, like USB or 3G? Or is [...]

What will marketing resemble in the future? Digital marketing will disappear!
The evolution of [digital] marketing Despite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy world, marketers are going to need to adapt to the new environment, to arrest certain old [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.









