Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to attempting to divide media into social and traditional, Mitch refers to active [...]
Tag Archives | Mitch Joel
Mitch Joel – An interview on the state of digital marketing
A podcast is content… yessir! Mitch Joel remains a man on the ball and one of the most revered voices in digital marketing across North America. In this early morning interview recorded on August 1st, 2011, with Mitch in Montreal, we discussed where we are in digital marketing, how can companies improve their digital strategy [...]
Podcasting – Minter dialoguing in the open
The importance of dialogue I have been podcasting in English and French now for nearly a year now. For those of you who don’t know it, I call my podcast the Minter Dialogue radio show. I use the term “radio show” thanks to the advice of Alan Stevens because the word podcast is just too [...]
Mitch Joel – President of Twist Image Digital Marketing Agency
An interview with Mitch Joel Mitch Joel is one of the most respected people in the digital media space in the world. He is President of Twist Image Digital Marketing & Communication, aka “Media Hacker“. With a direct pick up from his bio, this sentence says it all: “When Google wanted to explain online marketing [...]
The return of the Blog: My favorite bloggers on digital media marketing
One of the key skills for tomorrow, at least in the business space, will be the ability to curate (i.e. filter and organize) the information. This means, in fact, knowing how to identify the good sources (find them), then to organize how you read, digest and absorb the inflow. From inbox management to knowledge sharing, information curation is one of the biggest challenges for managers today. The new Facebook messages service might also help in this regard. Herewith a curated choice of blogs to get started with…
PowerPoint meets ImpotentPoint
Over the last few days, I have read a number of reports of the horrors of PowerPoint. It seemed to start with the New York Times article about the illusionary trap of Powerpoint presentations used by US Army ‘intelligence’ which stimulated a post by Jonathan Salem Baskin and another by Seth Godin “PowerPoint makes us [...]
LeWeb Paris : Business Consequences for 2010-2011
Digesting all the information at #LeWeb conference 2009, I wrote up what I found were the nine most interesting points in three separate posts (one, two, three).* Here are the consequences of these highlight points, as I see them, for business: Le Web 2009 Even if it’s tera-bly fast, it’s still a slow long tail. The digital world [...]
Information Revolution or Evolution – Michael Wesch Kansas State University
Information R/evolution. The Age of Information is in revolution or just evolution? That is the question behind this entrancing, 5’28 film by Michael Wesch (Assistant Professor at Kansas State University), posted on YouTube on October 13th. This is bound to be a film that will circulate well. It presents the explosion of words, links, tags [...]
Word consumption & the power of silence
Saving Private Time We consume words with our most precious resource: time. As such, we should be entirely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be spent in the total absence of substance. [...]
When a blog becomes institutional
I have been a fan of the freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, the very notion of a blog is up for grabs at this point as this [...]
Subscribe & Connect
Simply enter your email address. Themyndset.com respects your privacy.
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
