I made a presentation on behalf of Golden Eyes (CRM specialist services) at the Institute for French Merchandising (IFM) this week. The presentation was entitled (in French): Digital in the Retail Space – Friend or Foe? During the presentation I spoke about a few recent cases of how digital has been used in stores in London [...]
Tag Archives | merchandising
This Store is a Story: Living lessons for brand marketers
For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience Story! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me). Story is a store that is devised as a living story. With a temporary [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
