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Why are we here? And the lifecycle of blogs

By on August 12, 2007 in Business, Social Media

So, what’s the blog all about? Aside from facing the inimitable existentialist questions about oneself, I have seen a slew of posts on the “why” of blogs and what is it all for? A few observations come to the fore. As cited in Opinionated Marketers, it really depends on your own objectives (fair enough) to [...]

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Aggregating Blogs as new form of Journalism

By on August 7, 2007 in Social Media

My posting on the Tour de France was picked up by this “Bloggers looking for the straight dope” article in Slate, an online magazine, owned by The Washington Post Company. Again, this is a new form of journalism — picking up on the beat on the ‘net. I’m flattered to have been tagged on this [...]

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Clean Slate

By on August 7, 2007 in Politics, Social Media

Cyber journalism may be taking on a new slant… What if [new age] journalists just spent their time outing the silly things people say and do, behind the slim veil of anonymity, on the net. Take this most recent outing revealed by Lucy Caldwell on Slate via a Facebook entry, in which Rudy Giuliani’s daughter, [...]

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Merging fields of ad, web and creative agencies

By on July 25, 2007 in Branding, Marketing, Social Media

As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives.As part of any good creative, there is the interrogation on the identity [...]

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