Branding and digital marketing strategy | The Myndset by Minter Dial » media

The Artist as a parable for the new era of digital marketing

Minter Dial — Wed, 18 Apr 2012 02:33:16 +0000

“Out with the old. In with the new.” From the silent film The Artist, this line was “spoken” by the character, Peppy Miller (played by Bérénice Bejo), as she was PRing her new film, “The Beauty Spot,” all the while ushering in the era of the talkie. Just in case you didn’t read about the [...]

How the Internet is Revolutionizing Business Everywhere

Minter Dial — Tue, 29 Jun 2010 05:06:32 +0000

Taking a step back recently, I tried to think of all the industries that have been radically transformed by the tsunami of the Internet. Internet has a way of altering the way of the land in many different ways because, fundamentally, it changes the way we all communicate. The immediacy, mobility and multiway channels of [...]

WikiLeaks: Wicked or Wonderful leaks?

Minter Dial — Sun, 07 Mar 2010 17:45:14 +0000

WikiLeaks is one of the most riveting initiatives (read: ongoing battles) on the Internet and is putting a new spin on the transparency-anonymity debate. The Sunshine Press, which runs WikiLeaks, is an non-profit organization funded by human rights campaigners, investigative journalists, technologists and the general public. The “brown paper envelope of the digital age”, WikiLeaks.org could [...]

The MSM Media Challenge — Some more ideas of improvement

Minter Dial — Sun, 11 Oct 2009 18:31:00 +0000

Here are some more ideas for the mainstream media (MSM) to kick into high gear with their online community. With media titles dying or falling fallow on a daily basis, the MSM crisis seems just now to be hitting full stride. The number of recent closures has been drastic. In August, Condé Nast closed Portfolio, [...]

State of the Spam Business: Spam Pollution

Minter Dial — Sat, 02 May 2009 14:57:00 +0000

State of the Spam BusinessHow many legitimate (non junk or spam) emails do you receive in your inbox? It may come as a surprise to you that only 3% of the world’s supply of emails are legitimate, at least that’s what a recent Microsoft survey says. On a personal level, I know that I have [...]

Velib in Paris – Wheels are coming off…

Minter Dial — Wed, 11 Feb 2009 06:23:00 +0000

The wheels are coming off the track for the Vélib bicycle programme in Paris, a subject I have been following since its inception. According to this BBC write-up (taken in turn from Le Parisien), the Parisians seem to have taken a little too much liberty with the vélo liberté… It seems that, after 18 months, [...]

SMS & Healthy Loving Relationships

Minter Dial — Tue, 27 Jan 2009 05:58:00 +0000

After getting drummed into our heads that using mobile phones may be carcinogenic, I am increasingly encouraged by recent studies saying that using the text (SMS) function is good for you! For its immediacy, the acceptance of shorthand (and errors) as well as the language of emoticons, SMS and Instant Messaging (IM) communication is a [...]

BootB & Pratiks – Website Reviews

Minter Dial — Tue, 16 Dec 2008 06:29:00 +0000

I have spent the morning looking at and rating two different “community” sites with different concepts: Bootb and Pratiks, with proof that not all sites are created equal. BOOTB – “unlimited creativity” www.bootb.com I discovered a new concept in the Internet world which appeals to me no end. It is called BootB, for Be Out [...]

Global Gender Gap 2008 Report – Who’s on Top?

Minter Dial — Wed, 12 Nov 2008 19:03:00 +0000

The World Economic Forum have just released the results of the Global Gender Gap Report 2008. There are a few suprising facets to this WEF report, now in its third year, authored by Ricardo Hausmann, Director, Centre for International Development, Harvard University, Laura Tyson, Professor at University of California, Berkeley, and Saadia Zahidi from the [...]

Airline Advertisements – Who Can Afford to Experience Luxury Service?

Minter Dial — Wed, 22 Oct 2008 04:37:00 +0000

Airline Ads — the good, the bad and the luxury In these trying economic times, one of the industries that will inevitably be hit hard (again), will be the airline industry. Whether for personal or business travel, there is likely to be a good amount of seat-belt tightening. Some wise folk would say that NOW [...]