Is SEO being turned inside out? With the mainstreaming of social search (BING with Facebook, Google +1, Wajam…), it seems that the practice of search engine optimization (SEO) is going to have be thoroughly reviewed yet again. SEO has a habit of being defined by today’s rules, not tomorrow’s landscape. With social search, the top [...]
Tag Archives | Marketing
Social Search: Getting Personal is Evermore Important for Brand Marketers
Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more “friendly.” As a result, Social Search is becoming evermore present and is giving Microsoft’s Bing renewed life (not just like). Bing has made [...]
Shotgun or Social Marketing?
The Digital Marketing Dilemma To buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is trying to find and/or hire digital talent. IT managers are being harrassed for more [...]
Community Manager – Who is she?
The Community Manager — A necessary stepping stone for social media? Having attended and spoken at a number of conferences* on the subject of the Community Manager, I thought I would resume what I believe are the key takeaways. It is clearly a “trending” topic in France where there are still many companies that have [...]
Link versus Like versus Love – A menage à trois for digital marketing
To buy or to build? Most companies have understood that social media is serious — not that every brand has taken the plunge and, even less, doing it well. And I’d like to say, that’s normal, because we are learning our way in a changing landscape. As brands ramp up their efforts in social media [...]
MDE #11: François Pétavy, CEO Of Eyeka – Co-creation & crowdsourcing for brands
I had the chance to meet François Pétavy, a fellow INSEAD alum, who is CEO of Eyeka, a successful French start-up providing a co-creation and crowdsourcing platform for brands around the world. Eyeka manages a community of over 140,000 creative consumers who participate and co-create with brands on a wide array of briefs that focus [...]
Apple Accessories – a first level of customer service?
Modern brand marketing – redefining what is the “product” The new iPad 2 is likely to make me crack. I held out for the iPhone until v3 came around (the delay was also partly because I was still having to use Blackberry with my previous job). Up until now, I had not splurged on the [...]
Rachel Weiss Redken Interactive Digital Marketing – MDE #10
Interactive Marketing at its best I got to know Rachel Weiss while working at L’Oreal. Specifically, Rachel began at L’Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA (‘professional’ brands that sell through the hairdresser channel and is, thus B2B2C). At the beginning of this year, Rachel was promoted to run [...]
What’s the difference between PR and Marketing?
I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one has the same answer. This is an [...]
Kick butt ad, literally
I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence! What about the word “risk”? I detect a heavy note of fear [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
