I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his latest book, “The Momentum Effect” which was published by Wharton School Publishing last year and is [...]
Tag Archives | management
GEF 2009 Ipsos Study on Women in Business in France – 10 measure manifesto
I attended a GEF (Grandes Ecoles au Feminin [1]) conference yesterday, here in Paris, at which I listened to the results of an Ipsos study entitled, “How to improve the mix of women in management [in France].” You can read the French results here. This was the fourth time that a study had been commissioned [...]
Why do we sleep? Should we nap?
I have written in the past about sleep, in particular how interesting and revealing the study of sleep was for me at University (see here). What has always baffled me is that Sleep Researchers still have never scientifically proven why adult human beings need to sleep. We do know that if we don’t sleep enough, [...]
Finding a CRM Voice – The Right Values, Meaning & Frequency
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of time and mind of the Internet [...]
Common Factors in Web 2.0 & Sustainable Development
Web 2.0 and Sustainable Development – A Way of Life Via personal predilection and, as it happens, in my work, I am embedded in Web 2.0 functionality. When I take a helicopter view of web 2.0, especially as it applies to the corporate world, I associate the 2.0 mentality with the desire to interact, to [...]
Facebook Moskovitz’s departure means egg on the face…
Facebook – what book value? Don’t take it at FaceValue! The news is out that Facebook is in the throes of a severe management crisis. Five of the top managers have left, including co-founder Dustin Moskovitz (October 3 2008) who has taken with him star engineer and ex-Googler Justin Rosenstein (see here Bit-tech.net news or [...]
Information Revolution or Evolution – Michael Wesch Kansas State University
Information R/evolution. The Age of Information is in revolution or just evolution? That is the question behind this entrancing, 5’28 film by Michael Wesch (Assistant Professor at Kansas State University), posted on YouTube on October 13th. This is bound to be a film that will circulate well. It presents the explosion of words, links, tags [...]
Lost work hours from Facebook alone?
The BBC reports yesterday from the ongoing BA (British Association) Festival of Science at York University conference that Facebook is estimated to cause 130 million pounds PER DAY in lost productivity. Naturally, after one considers the lost productivity of phone calls and emails, it is only likely that one would analyze the lost productivity of [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
