What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea to hire a celebrity? The answer to these questions, in my mind, is likely [...]
Tag Archives | L’Oreal
The myth of global marketing and what to do about it
As a startup or an SMB, the issues of “centralized” branding and global marketing are not even on the radar. But, as companies get bigger, the natural tendency is to centralize the global marketing function. Whether it is L’Oreal, Procter & Gamble, Chanel, Samsung or Apple (i.e European, Asian or USA), all multinationals will [...]
Interview with Dario Cotroneo, Innovator, Entrepreneur and Hairstylist, CEO of DCI Institute
Welcome to the Minter Dialogue Radio Show number #32. Inspiring and Educational: Dario Cotroneo This interview is with Dario Cotroneo, someone whom I met back in my L’Oreal days. From the first time I met Dario (2006), I found him to be a true visionary. Aside from being one of the top ranked stylists in [...]
Interview with Dominic Tremblay, Tuxedo Agency: creator of Zombie Boy
Welcome to the Minter Dialogue Radio Show number #31. This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge traction in North America, making several wildly [...]
Blended marketing. What digital marketing can learn from Education
Blend your Marketing As all corners of the world are being turned upside down by the internet (“no rock unturned”), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is that of a digital tsunami: Visible, forceful and unstoppable. Brand marketers are struggling to find the right mix [...]
The Brand University – How to make a sustainable, successful brand
“The Brand University”, an article published on the BrandChannel site.
The world of branding has undergone a very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt to several convergent paradigm shifts. To this end, brands might consider instituting a Brand University as a compelling way to accompany such a change.
Transparency & the Enlightening Role of the Internet (Part II of a 4 part series)
This is the second of four posts on the topic of Transparency. This second post deals with the role of the Internet in the evolving importance of transparency. With the Internet providing the opportunity for all people to express their opinion more or less liberally, governments, associations and companies – and to some extent even individuals — that reign by fear, with tight-fisted control will struggle to justify or manage their subjects. Lack of transparency and incongruent positions will, over time, be shown up.
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
