Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence. {Click to Tweet!} As these online measurement systems evolve, they are attempting to clarify which sphere [...]
Tag Archives | kred
How to identify influencers on social media?
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route [...]
Who’s your favorite? Managing your online favoritism
Rockin’ Robin - Tweet, tweedle-lee-dee When you read a Tweet — depending on the time you have allocated yourself — there is a whole slew of actions you can possibly do (of course, it varies depending if you are already following you or if you are following them). For some, the buttons are immediately visible, others [...]
Why to use influence measurement systems such as Klout, Kred or PeerIndex?
To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling Stone)! But, as controversial as [...]
Interview with Andrew Grill, CEO of Kred, measuring your influence with transparency
Welcome to the Minter Dialogue Radio Show number #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation. I met Andrew at the LikeMinds conferences for Social Media Week 2012. We recorded this interview on the [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
