As our worlds become evermore connected and inter-connected, a visible component to our networks could become more valuable. I have been quite fascinated by how different visual mapping tools help to visualize our networks and, more importantly, what they can help us to understand ourselves. I thought I would compare a few mapping tools that [...]
Tag Archives | klout
Sphere of influence – In which topic are you influential?
Online influence measurement systems and schemes remain a hotly debated area. Intellectually, we understand that real influence is, of course, is a blend of off and online. Influence is also highly contextual. Influence is subdivisible into spheres of influence. {Click to Tweet!} As these online measurement systems evolve, they are attempting to clarify which sphere [...]
How to identify influencers on social media?
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route [...]
How to beat Obama? Why executives need to change their online personality to be digital influencers
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the many social media platforms. Obama is, by any standard, a digitally savvy leader. He’s [...]
Who’s your favorite? Managing your online favoritism
Rockin’ Robin - Tweet, tweedle-lee-dee When you read a Tweet — depending on the time you have allocated yourself — there is a whole slew of actions you can possibly do (of course, it varies depending if you are already following you or if you are following them). For some, the buttons are immediately visible, others [...]
Why to use influence measurement systems such as Klout, Kred or PeerIndex?
To use or not to use? You know it’s a sad day when 18-year old Justin Bieber (91/100) is said to have more influence than Mick Jagger (whose stones are gathering no moss, as they have just announced two more shows both in London and in New York cf Rolling Stone)! But, as controversial as [...]
Interview with Andrew Grill, CEO of Kred, measuring your influence with transparency
Welcome to the Minter Dialogue Radio Show number #35 This interview is with Andrew Grill, CEO of KRED, for real-time transparent community-based influence measurement. Measuring online influence is a hot field and one that typically galvanizes conversation. I met Andrew at the LikeMinds conferences for Social Media Week 2012. We recorded this interview on the [...]
Boosting your eReputation – a personal affair
Why should you build an online presence? Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike, people will google you before meeting you. This is true for recruitments, [...]
Empire Avenue – Social Gaming with a Purpose
Social Media Monetized? If you are interested in digital marketing and/or social media marketing, and you have not heard of Empire Avenue, then I think you need to know about it. Now that I have become (drum roll) a Vice President (top 5%) on Empire Avenue, in the social networking category, I feel I am [...]
Speed dial list of friends
Whose speed dial list are you on? Bouncing off of Seth Godin’s recent post “Who is on your list” (about always maintaining a list of the “important” people in your network), I was inspired by my very dear Friend, Ann Mincey, to write about lists of friends. In this post-Facebook era, the notion of “who [...]
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Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
