How does a small business figure out its internet strategy without the services of a big agency? This is the typical question for the owner of (very) small business. The internet is daunting for many, but not for all, especially if you are an optimist at heart and are willing to experiment as is Mrs. [...]
Tag Archives | internet
Transparency & the Enlightening Role of the Internet (Part II of a 4 part series)
This is the second of four posts on the topic of Transparency. This second post deals with the role of the Internet in the evolving importance of transparency. With the Internet providing the opportunity for all people to express their opinion more or less liberally, governments, associations and companies – and to some extent even individuals — that reign by fear, with tight-fisted control will struggle to justify or manage their subjects. Lack of transparency and incongruent positions will, over time, be shown up.
Smartphone invasion continues … everywhere
Connected phones going global A wave of publications on 2009 results show that the smartphone invasion continued at a great and global pace, outstripping the wildest predictions of only a few years ago. Clearly, the people are voting with their pocket books and a certain number of companies (Apple, Google, Nokia, network operators, in the [...]
LeWeb Paris : Business Consequences for 2010-2011
Digesting all the information at #LeWeb conference 2009, I wrote up what I found were the nine most interesting points in three separate posts (one, two, three).* Here are the consequences of these highlight points, as I see them, for business: Le Web 2009 Even if it’s tera-bly fast, it’s still a slow long tail. The digital world [...]
Customer Relationship Management (CRM) – 2 examples, one good, one bad.
We received, this week, two digital messages that grabbed my attention in the way of customer relationship management (CRM). The first example came from our children’s dentist, based in Neuilly (outskirts of Paris). Partly because their telephone answering service is so poor, we suspect, this dentist has invested in a service to send SMS reminders [...]
The MSM Media Challenge — Some more ideas of improvement
Here are some more ideas for the mainstream media (MSM) to kick into high gear with their online community. With media titles dying or falling fallow on a daily basis, the MSM crisis seems just now to be hitting full stride. The number of recent closures has been drastic. In August, Condé Nast closed Portfolio, [...]
What does the future hold for Twitter? Announcing the Survey Results
Over the course of the last month, 39 people replied to this poll question (posted on the blog via polldaddy): What does the future hold for Twitter? Ok, so the results are not statistically relevant with just 39 results, but I thought I would publish the results of my Twitter survey all the same as [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
