Branding and digital marketing strategy | The Myndset by Minter Dial » Google

How to improve email marketing and the value of friends online

Minter Dial — Sun, 22 Apr 2012 17:46:47 +0000

Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast majority of brands (social media represented just 4% of [...]

Social Media Dashboard & Ambassadors: Interview with Joakim Nilsson, Betclic Everest

Minter Dial — Mon, 02 Jan 2012 16:33:12 +0000

MDE18: Interview with Joakim Nilsson, head of Social Media at Betclic Joakim Nilsson has been in charge of social media at Betclic Everest Group for over a year and a half. Previously, he had been with Expekt.com in Malta and has 6 years experience in the online gaming industry. I met Joakim doing a panel on Social [...]

5 Best Productivity Tools: Lists, Groups & Filters with GMAIL (#5 of 5)

Minter Dial — Tue, 11 Oct 2011 07:00:34 +0000

The power of digital organization In this, the last of the 5 posts on the best productivity tools, the focus here is on the power of lists, groups and filters. Call it your Digital Network Organization (D.N.O.). Best in class management skills inevitably require being tremendously organized. In the digital sphere, the skills must be [...]

The five greatest productivity tools: the wow desktop search Greplin (#4 of 5)

Minter Dial — Tue, 04 Oct 2011 22:31:58 +0000

Where’s that file? As so much of what we do dematerializes into some form of digital matter, the way we organize our digital assets will be as important as the old filing systems we used to hang physical papers in our cabinets. That said, thanks to random access, the mechanisms are a bit different. Tagging, [...]

So many choices! How to choose the right social network?

Minter Dial — Sat, 30 Jul 2011 18:51:10 +0000

Which social network to choose? Everyday these days there is the birth of a new social network — not forgetting the birth of the new and powerful addition of Google+, launched a month ago and which now has 20 million users. It seems that entrepreneurs around the world, in different languages and sectors, are splicing [...]

Google+: Can you launch a G+ social network if you are not social+?

Minter Dial — Wed, 06 Jul 2011 08:57:21 +0000

Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and reading up on some posts, I can see that there [...]

G+ or Google Plus: Turning chaos into an opportunity for a new social network

Minter Dial — Mon, 04 Jul 2011 06:28:42 +0000

Another G+ Social Network? By now you have probably heard about Google’s competitive offer to Facebook: Google+ (you can visit my profile here). So, you would be excused for thinking that the latest launch of the G+ Social Network also belongs to Google. Literally, a day before the launch of the Google+ social media network, I [...]

G+ Google Plus Social Networking: It’s not just who you know, but why you know them

Minter Dial — Sun, 03 Jul 2011 07:17:49 +0000

Google Plus is a Plus, no doubt Google has arrived with a splash on the social media scene — which is what Google Plus or Google+ is. After the failed attempts with Google Buzz and Google Wave, I believe that Google+ is the real deal. Having launched +1, an equivalent to the Facebook LIKE button, it [...]

The Beta Myndset – Launch & Iterate

Minter Dial — Thu, 28 Oct 2010 20:06:39 +0000

One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is "pre-launched" as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a great tactic, borne of the software industry (mentality), which carries with it no deadline. A product can remain in beta phase eternally. I believe there is something to be learned for all companies. Taking a page out of Google's strategy, it is all about launch and iterate. Launch, learn & improve. In this vein, I would like to suggest that companies learn to adopt the beta myndset.

Google Social Search Results still in Beta – The quality of your network counts

Minter Dial — Fri, 22 Oct 2010 04:48:00 +0000

If you haven't seen social search in action, you might want to check this out. Perhaps, you are like most of us who only look at the first 3 results at the top of the Google search results. However, if you scroll down (and are logged in to your Google account), you may find a result that emanates directly from your social network. Proof that the strength and quality of your network online will pay off! Check out this example.