If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you appropriately and efficiently identify influencers? Figuring out influencers The route [...]
Tag Archives | Google
Digital marketing strategy: Strategic SEO – Give before you Get
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down the road. It’s just no longer acceptable! For many, under those expectations, the [...]
The digital marketing mindset: the DM brief and why digital marketing will get more expensive
The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform. Briefs — even if they are supposedly tailored to the digital marketing universe — remain strictly amateur for the [...]
Uniqlo – A well executed glocal Digital and Social Media Marketing strategy
There are some brands that are distinctly and voluntarily mono-cultural; think brands that want to spread a particular way of life (ie. Occitane, Hermes…). Then there are brands that have a way of seeming local wherever they may be. Think GAP or H&M. Another brand that has a way of feeling local everywhere is UNIQLO. As the founder [...]
Facebook search, settings and privacy for digital marketing – What you personally need to know
From a brand perspective and for digital marketing executives, the way things are going at Facebook is becoming increasingly clear: brand marketers are going to have to pay more to get more [exposure] on Facebook. You are the media From the “user” perspective (aka you-ser because don’t forget ‘you are the media’), the privacy settings [...]
Align, Alert and Absorb for ongoing learning – A digital marketing strategy
Over the last ten years, what are the two most inspiring business successes out there? Great, enduring but how copiable? I would imagine that in a poll, in the Western world in any event, the two most common answers would be Apple and Google. What do you think? There has been much written about the [...]
Offsetting Google dependency, an upsetting thought?
Having just listened to the podcast interview by Daniel Rowles (Target Internet) of Dr Dave Chaffey, I was intrigued by the concept of avoiding reliance on Google for your business. Is it possible or desirable to avoid Google for your business? What Dave and Daniel were promoting was reducing the reliance on Google search. Specifically, the [...]
How to improve email marketing and the value of friends online
Getting “social” is not — or should no longer be — new news for any self-respecting marketing team. These days, social media is pretty much an ongoing topic at any company café or water cooler, even if the absolute marketing dollars remain paltry for the vast majority of brands (social media represented just 4% of [...]
Social Media Dashboard & Ambassadors: Interview with Joakim Nilsson, Betclic Everest
MDE18: Interview with Joakim Nilsson, head of Social Media at Betclic Joakim Nilsson has been in charge of social media at Betclic Everest Group for over a year and a half. Previously, he had been with Expekt.com in Malta and has 6 years experience in the online gaming industry. I met Joakim doing a panel on Social [...]
5 Best Productivity Tools: Lists, Groups & Filters with GMAIL (#5 of 5)
The power of digital organization In this, the last of the 5 posts on the best productivity tools, the focus here is on the power of lists, groups and filters. Call it your Digital Network Organization (D.N.O.). Best in class management skills inevitably require being tremendously organized. In the digital sphere, the skills must be [...]
Free updates and a weekly surprise
Simply enter your email address and every week you will receive a little surprise. The Myndset respects your privacy.
Influence Measurement
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
