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Lost work hours from Facebook alone?

By on September 11, 2007 in Social Media

The BBC reports yesterday from the ongoing BA (British Association) Festival of Science at York University conference that Facebook is estimated to cause 130 million pounds PER DAY in lost productivity. Naturally, after one considers the lost productivity of phone calls and emails, it is only likely that one would analyze the lost productivity of [...]

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Flight Simulator on Google Earth …

By on September 11, 2007 in Social Media

There are many things that keep amazing me (and perhaps you, too) on the Web. Google and Facebook are paving new and surprising ways, as in embedding little “surprises” that reward curiosity and surely spark viral discussion. The bonus, in the case of Google Earth, is that the surprise is true original content — divinely [...]

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College courses on Facebook!

By on September 11, 2007 in Business, Social Media

Stanford University is now offering a course in how to use Facebook… specifically on “application deployment.” Stanford Course. Got to love that spunk (way to snake the fame from Harvard, from whence came the founders)! How quick are business schools getting up to speed? Stanford is clearly paving the way in terms of “getting” new [...]

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twisted

When a blog becomes institutional

By on August 22, 2007 in Marketing, Social Media

I have been a fan of the freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, the very notion of a blog is up for grabs at this point as this [...]

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Clean Slate

By on August 7, 2007 in Politics, Social Media

Cyber journalism may be taking on a new slant… What if [new age] journalists just spent their time outing the silly things people say and do, behind the slim veil of anonymity, on the net. Take this most recent outing revealed by Lucy Caldwell on Slate via a Facebook entry, in which Rudy Giuliani’s daughter, [...]

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Merging fields of ad, web and creative agencies

By on July 25, 2007 in Branding, Marketing, Social Media

As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives.As part of any good creative, there is the interrogation on the identity [...]

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Microsoft looking at buying Facebook?

By on July 13, 2007 in Branding, Business, New Tech, Social Media

I am fascinated by the new rumors coming out today… $6B tag for Facebook? What a statement. Here is a blurb from the Seattle Post. If this is true, it shows that the landscape is fast changing and Microsoft is scrambling for new directions. The biggest competition Microsoft is going to face is from the [...]

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