You are your network With most of these social media networks, you can scope out who knows who with great ease. When you are on Facebook, it’s awfully fun (scary?) to see whom among your friends knows each other. But, on a whole other level, I think it’s a different ball game when you can [...]
Tag Archives | Facebook
Is Facebook Earned, Owned and Paid Media?
With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user and media When you want to be all things to [...]
Digital birthday greetings and why Social CRM isn’t cheap
On your birthday, you will surely receive those heartwarming swarm of posts, tweets, mails, text messages and telephone calls, a far cry from the odd telephone calls and snail mail birthday cards of yore. I had a lovely birthday recently and tallied up my greetings, not for the sake of self-congratulations, but more to consider [...]
The Olympics XXX – social if not sexy
Aside from the grand opening and closing shows, the resounding success of the whole event and overall excitement, the 2012 London Olympics were marked by three stand-out phenomena that all speak to an opening up of the world. Most notably, it was the first time that women from each country competed. Even if, for some, [...]
How to download Facebook birthday dates into Google Calendar (or iCal, Outlook…)
Having just experienced the onslaught of digital birthday wishes, I thought about downloading the birthdays of all my Facebook friends. Whether or not Facebook continues to allow us to do so is up for grabs. If you’d rather be safe than sorry, then here’s how to do download those valuable dates into your Google Calendar. [...]
Facebook earnings report: Earning our respect, still? What of a premium account?
As Facebook prepares for its first quarterly earnings (2Q) report (Yahoo News), Zuckerberg and Co. are going to be confronted with managing the third audience — shareholders — to whom all public companies need to communicate in a quarterly ritual. Aside from dealing with people irate at the mishandling of the IPO, the challenge is [...]
When social networking is all the rage in the News!
This Saturday’s front page of the UK Daily Mail (June 9, 2012) featured two headline stories (below the FREE DVD promotion) both of which concerned social media. One story is regarding Facebook and the second is about Twitter. Neither of the stories is complimentary for social media or social networking. Of course, the problem is [...]
Photos, images and the battle in the Cloud
Dropbox recently invited its 50+ million subscribers (source: Dropbox fact sheet) to upload their photos resident on their mobile devices up into their Dropbox account in the cloud. As an incentive, Dropbox offers up to 3GB of extra memory. I’ve just done that and am happy thus far with the service. But, two major thoughts [...]
What if…. browser, mobile, search and social converged? Big implications for marketing.
Don’t you find keeping up with the latest technological advances a rather exhausting affair? In a recent post, I wrote about how increasingly difficult it is to select the right social media platform for your business objectives, much less tailor all your websites to the different technological platforms (browsers and mobile operating systems). In terms [...]
To FB or not FB? – Guest post by Lili Tarkow-Reinisch
*Contains strong language To FB or not FB – That is the question: If it’s about lovin’ Jesus – Tell him, not me. Hell, why not add him as a friend? You should be able to do that. Or, even better, Tweet him! Apparently he’s got a lot of followers. You published a book – [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
