Branding and digital marketing strategy | The Myndset by Minter Dial » Facebook

Social Media and the Women’s Forum – The relevance of social media at events

Minter Dial — Sun, 29 Apr 2012 15:24:02 +0000

I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has even more sense. For brands, I believe that events are an extremely important [...]

Instagram: mobile, social and rich (media). Why the Facebook deal makes sense.

Minter Dial — Fri, 13 Apr 2012 17:45:23 +0000

The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is ”What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or profits}?” It seems that the majority of [...]

Social Media Marketing Nuances – Making a difference across platforms

Minter Dial — Sun, 08 Apr 2012 14:40:18 +0000

As brands get hip to social media, I have seen a few organizations take the inevitable shortcuts. These shortcuts can include outsourcing community management (at a more radical level), ignoring the weekend, moderating unwanted comments, or simply not engaging in a conversation. It can also mean trying to automate the community relationship across the multiple [...]

Examples of Social Networks hijacked by users around the world

Minter Dial — Wed, 21 Mar 2012 16:34:59 +0000

I attended the Netexplo 2012 Forum last week at the UNESCO (in Paris). It was a great event, honoring ten laureates for some exceptional projects (ProPublica, Word Lens, Blindspot…). We also heard from three international speakers, Rishi Khiani (CEO Times Internet, Times of India), Sergio Dávila (Exec Editor at Folha de S. Paolo) and Amadou Mahtar Ba [...]

Social Media Ownership: Does your employer own your network?

Minter Dial — Wed, 28 Dec 2011 15:53:57 +0000

You are your ( social ) network The case of Noah Kravitz has hit front page and, rightly so. If you haven’t heard about it, you should read this article in the New York Times. In short, Noah Kravitz is being sued for damages – to the tune of $340,000 — by his former employer, PhoneDog [...]

Politics and the web: Choosing the right digital media strategy

Minter Dial — Thu, 17 Nov 2011 13:14:00 +0000

Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]

5 Best Productivity Tools: Lists, Groups & Filters with GMAIL (#5 of 5)

Minter Dial — Tue, 11 Oct 2011 07:00:34 +0000

The power of digital organization In this, the last of the 5 posts on the best productivity tools, the focus here is on the power of lists, groups and filters. Call it your Digital Network Organization (D.N.O.). Best in class management skills inevitably require being tremendously organized. In the digital sphere, the skills must be [...]

Diaspora* Social Network Alpha Version is going mainstream… slowly. A first review.

Minter Dial — Fri, 30 Sep 2011 12:08:09 +0000

I was mildly amused to receive the Alpha Invitation to join Diaspora. Just after having written about social media fatigue and the continuing appearance of new choices in social media, here comes yet another choice. A long time in the making, Diaspora* (www.joindiaspora.com) has the makings of a different offer. The brainchild of 4 NYU [...]

The making of a worldwide social media experiment (part 2)

Minter Dial — Tue, 14 Jun 2011 05:11:10 +0000

The Experiment & the Experience: What happened? In this prior post, I described how I decided to put together a social media experiment around the celebration of my grandfather’s 100th birthday. He died December 15, 1944 and surely would have been flummoxed by the likes of Facebook… In any event, here is how that day [...]

Surprising facts about the fastest growing countries on Facebook last week

Minter Dial — Mon, 18 Apr 2011 21:04:08 +0000

An Unvieling of Facebook’s Growth Not that we need to keep weekly tabs on the meteroic rise of Facebook, but there was something a little curious about the statistics that were published (thanks to CheckFacebook) about the fastest growing Facebook countries last week (week of April 18, 2011). I noticed two things in particular. What [...]