Branding and digital marketing strategy | The Myndset by Minter Dial » email

If you want to get social, start with email and the telephone

Minter Dial — Fri, 03 Dec 2010 14:20:45 +0000

As the ever rising number of companies ramp up their efforts in the digital media space, there are, in my opinion, three very important parts of the social "program" that need to be checked before embarking: (1) to what extent do members of head office meet and discuss with clients in the field? (2) what is the experience when calling the company on the telephone? (3) what is the experience when sending an email to a company representative?

Emotional and Winning Words

Minter Dial — Thu, 26 Aug 2010 16:43:51 +0000

Wordsmithing remains a critical talent. Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in. If images and videos generally gain more traction on the ‘net, the filter through which you have to go to get [...]

New Cyber Email Scam of Stolen Identity & Wallet

Minter Dial — Thu, 14 Jan 2010 07:08:00 +0000

New Scam – Cyber Stealth I write this post to alert you all to a new form of scandalous cyber scam. Last night, at 7:30pm, I received this email below directly from the address of a good old friend, Elisabeth, from the United States. It was a bulk mail as my email address was not [...]

What’s the Best Automatic Smartphone Signature?

Minter Dial — Sat, 14 Nov 2009 17:59:00 +0000

I was not able to find a ‘best practices’ site or space on the ‘net listing the best “personalised” automatic signatures (which one can add on to the end of emails). Recently, I have noticed a couple of novel signatures tacked on to messages sent from smart phones — if not smart friends! I thought [...]

Email send button meets Blog publish button

Minter Dial — Fri, 01 Jun 2007 13:06:00 +0000

Ever had nerves as your mouse’s arrow hovers over the “send” button for an email you have written? Whether it was an important message or to an important person or both, you inevitably toiled over each word. Then, rather than act on impulse, you slept on it. The following morning you read it over again [...]