As the ever rising number of companies ramp up their efforts in the digital media space, there are, in my opinion, three very important parts of the social “program” that need to be checked before embarking:
(1) to what extent do members of head office meet and discuss with clients in the field?
(2) what is the experience when calling the company on the telephone?
(3) what is the experience when sending an email to a company representative?
Wordsmithing remains a critical talent. Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in. If images and videos generally gain more traction on the ‘net, the filter through which you have to go to get [...]
New Scam – Cyber Stealth I write this post to alert you all to a new form of scandalous cyber scam. Last night, at 7:30pm, I received this email below directly from the address of a good old friend, Elisabeth, from the United States. It was a bulk mail as my email address was not [...]
I was not able to find a ‘best practices’ site or space on the ‘net listing the best “personalised” automatic signatures (which one can add on to the end of emails). Recently, I have noticed a couple of novel signatures tacked on to messages sent from smart phones — if not smart friends! I thought [...]
Ever had nerves as your mouse’s arrow hovers over the “send” button for an email you have written? Whether it was an important message or to an important person or both, you inevitably toiled over each word. Then, rather than act on impulse, you slept on it. The following morning you read it over again [...]
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Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
