Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse count. The reason: well curated content via a [...]

The Future of Learning – How should your company adapt and encourage constant learning?
Learning Organizations: New ways of managing As companies grapple with the effects and opportunities of the Internet, social media and the smartphone, internal organizations are having to adapt and transform to accommodate new ways of communicating, new marketing methods and metrics and, in sum, new ways of managing. An organization’s ability to learn and to [...]

Blended marketing. What digital marketing can learn from Education
Blend your Marketing As all corners of the world are being turned upside down by the internet (“no rock unturned”), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is that of a digital tsunami: Visible, forceful and unstoppable. Brand marketers are struggling to find the right mix [...]

The French Service Issue : “mal compris”
French Service. For some, this is an oxymoron. Some like to say the same thing of American Intelligence. But as far as French Intelligence is concerned and American Service, we tend to be on the right track! Regarding French service, there has been much written about the issue of bad, snooty-nosed, unfriendly service in French’s [...]
#LeWeb 2009 Conference in Paris – Part I of III
Attended the LeWeb Conference 2009, (the 6th such event), organised by Loic Lemeur and his wife, Géraldine, on December 9-10, 2009. Le Web Paris 2009 In a series of 3 posts, I am going to comment on the top nine (for two thousand and NINE) things that I captured at #LeWeb and believe will be [...]
Cherie Blair delivers opening speech at MEDEF Universite d’Ete 2009
If the plight of children and the role of women is the key issue for the MEDEF Summer University [Universite d'Ete] 2009, Ms. Cherie Blair was a wonderful choice to open the conference. If her speech felt a little long, there were many interesting points raised in her 30 minute speech. I captured below a [...]

Tetris helps in trauma therapy — But what about kids’ memories?
Via Sciences Humaines, a very insightful and thorough French magazine, I read [this article in the aug-sept 2009 issue] about how the video game, Tetris, has been identified as helping trauma victims recover. A study* by scientists at the University of Oxford discovered that Tetris might have a preventive action in helping to efface a [...]

The Grand Divide Between Education & Teaching
The difference between Educating and Teaching… and the emptiness inside I have decided to translate into English a post I did in French over the weekend due to the interesting discussion that it provoked. An article, entitled (for you francophones) « Il y a un divorce entre enseignement intellectuel et formation morale », by Jacqueline [...]
Sex Education Training
What’s the difference between training and education? If you are in or interested in education, you should enjoy this explanation which I heard via Mitch Joel in his intro to Six Pixel’s of Separation podcast #104. Quoting a conference speaker Mitch heard in Toronto, he shared with us how to make the difference: Any of [...]

The Good, the Bad & the Ugly Educational Systems
The Good, The Bad & The Ugly Teachers – How to get rid of the bad apples? As much as I would love to continue praising the great teachers in my life, it occurs to me that many countries feel that their educational systems are in dire straits. With my Franco- Anglo- American educational upbringing, [...]
Search The Myndset
Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.









