If you want to know how to grow your Twitter following, I observe that there are five clear methods to do so. The bad news is that there is no free and easy path, unless you are perhaps already a mega star. Whether you represent a brand or are an individual, gaining a Twitter following will require [...]
Tag Archives | digital media
Who do you need to drive digital in your company?
Social Media Director: a five legged sheep? I was interviewed by my friend Noam Kostucki about the viability and profile of someone who can help bring social mediainto an organization. The answer obviously depends on the remit and the organization itself, but it brought out some interesting points. What profile? What roles & responsibilities? I [...]
Access to FREE wifi – A right, a mystery or an elusive concept?
The Internet of Everything Wireless Fidelity (wifi) a standard? Is free access to wifi something that we should all expect in the future? I personally believe so, not that I completely understand all the technical ramifications and costs. Specifically, is wifi something that will need to be upgraded regularly, like USB or 3G? Or is [...]
G+ Google Plus Social Networking: It’s not just who you know, but why you know them
Google Plus is a Plus, no doubt Google has arrived with a splash on the social media scene — which is what Google Plus or Google+ is. After the failed attempts with Google Buzz and Google Wave, I believe that Google+ is the real deal. Having launched +1, an equivalent to the Facebook LIKE button, it [...]
Podcasting – Minter dialoguing in the open
The importance of dialogue I have been podcasting in English and French now for nearly a year now. For those of you who don’t know it, I call my podcast the Minter Dialogue radio show. I use the term “radio show” thanks to the advice of Alan Stevens because the word podcast is just too [...]
Really Virtual or Virtually Real? A social media experiment
A SOCIAL MEDIA EXPERIMENT I am on a mission. I have launched a social media experiment (over on Minter Dialogue Blog) regarding the 100th anniversary of the birth of my grandfather, Lt Cdr N Minter Dial, after whom I was named. I spent the better part of eight years researching the life of my grandfather who [...]
Great Presentations for Tweeting Digital Media Sound Bytes
Cutting up your speech into 140-character Tweets A few nights ago, I was asked to deliver a speech at a Media Aces dinner on what makes a great presentation. Below is a resume of what I said, but the point I wanted to highlight, thanks to a comment by Fadhila Brahimi — a master presenter [...]
What’s the difference between PR and Marketing?
I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one has the same answer. This is an [...]
Kick butt ad, literally
I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence! What about the word “risk”? I detect a heavy note of fear [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
