Raising questions that need an answer There are some questions that you may never have thought about and, yet, once you hear them, you wonder how it is that you never came across that question before and, worse, that you do not know the answer. For example, have you any idea how many presidents of [...]
Tag Archives | digital marketing
Politics and the web: Choosing the right digital media strategy
Digital Marketing by the Pols I made a presentation a couple of weeks ago at Hotel Napoleon, at the Conference entitled “Innovation Napoleon.” This conference, at which I have made a number of presentations, unites a heterogenous crowd around digital and innovation topics. Usually, there is anywhere up to 100 people in attendance. At this [...]
Digital Marketing Insights for Brands from political parties
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major strategic challenges as they head into 2012 when there are some 28 [...]
Social Media Marketing Challenge : How to pick the right Twitter username?
Your username is part of your digital eReputation Now that there are more than 300 million Twitter accounts that have been created, the options for an appropriate 15-character username — also known as a Twitter handle — are quickly being used up. A shorter name is generally more desirable (if only to fit better into [...]
MDE16: Great conversation with Jonathan George, CEO and founder of Boxcar
Boxcar: A great notification management system I had the chance to interview Jonathan George, founder of the Boxcar (btw the url ends in .io) service. Boxcar is a rapidly growing system that allows you to centralize your notifications between Facebook, Twitter and a slew of other platforms (30 in total so far). Jonathan calls it a “real-time [...]
Women and men on the internet and social media across 6 countries
Gender & cultural differences abound After having attended the International Women’s Forum 2011 in Deauville, where I spoke about Muscling up one’s eReputation with the dynamic Caroline Ghosn (Slideshare presentation available here), I was happy to hear about a released study that confirmed that women and men tend to use social media differently. The study, [...]
Buy, buy, buy? Or is it bye-bye? 5 keys to improving digital marketing efforts
The digital marketing gold rush There is a certain inevitability to what is going on in the internet and digital marketing world. Companies have cottoned on and the rush to “do” social media is leading inexorably to higher pricing at Google and Facebook. The catch-22 is that brands are paying for ads to attract “fans” [...]
Mitch Joel – An interview on the state of digital marketing
A podcast is content… yessir! Mitch Joel remains a man on the ball and one of the most revered voices in digital marketing across North America. In this early morning interview recorded on August 1st, 2011, with Mitch in Montreal, we discussed where we are in digital marketing, how can companies improve their digital strategy [...]
What will marketing resemble in the future? Digital marketing will disappear!
The evolution of [digital] marketing Despite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy world, marketers are going to need to adapt to the new environment, to arrest certain old [...]
Women in Social Media – A golden opportunity for and in business
Have you noticed that the social media frontier is lined with women? An article in USA Today “Groupon Mania ignites fight for ad dollars with deals” alerted me to a fact: women are playing a larger role in social media business than is the case in ‘regular’ business. In the article, there were essentially three [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
