At the heart of big data… Welcome to the Minter Dialogue Radio Show number #34. This interview is with Caspar Craven, whom I met thanks to Jane Gomez at the Supper Club. Caspar is co-founder and Director of Trovus, an award winning agency working on gleaning and refining customer intelligence, especially for B2B companies. Casper [...]
Tag Archives | CRM
What’s the most common birthday day? Wishing up an app for Social CRM!
Which day of the year is the most popular day for birthdays? The answer is that it depends… on the country and culture in which you live, and specifically onthe season and temperature. It also seems to depend on the source! The most popular of all? According to a survey done by AnyBirthday in 2011 in [...]
What the social phone means for digital marketing
On the heels of the bloody 2Q earnings report by Facebook, the subject of the Facebook phone has become a hot topic, promptly denied by Mark Zuckerberg. The question of the Facebook phone garners a good amount of negativity, probably associated with a fear for privacy. There was already great controversy back in February 2012 [...]
What’s the big problem with building customer loyalty?
The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive’s mindset. And there is good reason for that: the focus is frequently on the wrong ball. The ball they focus on is tied to [...]
A review of Facebook Messages – Impact for digital marketing
Facebook Messages is not a huge thumbs up in terms of functionality. However, from a user perspective, I think that it will augur in a new way for curating your inbox and helping to consolidate the various sources which are both very exciting. Clearly, that would mean that marketers will have to get a real grip on their Customer Relationship Management (CRM), and the need to avoid duplicate messages to multiple addresses via the different channels to the same client.
CRM ought to mean Conversation that’s Relevant and Meaningful
Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from the marketing that I practiced in my early days. CRM, which could be rebaptized Conversations that are Relevant & Meaningful, are vital for brands. Here’s why!
Airlines getting personal while airports get intimate?
With all the news about the “close quarter” searching in the United States at airport security check points, one might be excused for thinking that airlines are getting a bit too close for comfort. Technology that spies on you, airport security that rubs you up… and, recently, airports closed in certain places around Europe due to weather and flash controller strikes.
Companies need to manage a fine line between collecting and protecting client data and implementing an effective and personalized Customer Relationship Management. Are airlines setting the path?
Need a coach for your brand ? – Part 3 : After the Personal Branding, Brand Coaching ?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 3 of a 3 part article: The new marketing model (5 Es) and the role a Brand Coach can play in accompanying a company.
Need a coach for your brand ? – Part 2 : DNA, Identity, Reputation: The brand as an obvious “social” landmark ?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 2 of a 3 part article: The brand as a social landmark? Taking the brand down to the granular level of social marketing.
Need a coach for your brand ? – Part 1 : Why is the brand a key success factor on the web ?
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know how to tackle the issue. To accompany brands in this process, the proposal of a new service: Brand Coaching. Part 1 of a 3 part article: Leveraging the strength of a brand on the web.
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
