Branding and digital marketing strategy | The Myndset by Minter Dial » Crisis

Permanent Changes arising from the Economic Crisis

Minter Dial — Mon, 29 Jun 2009 07:17:00 +0000

Changes? What Changes? The ongoing worldwide economic crisis has created many obvious changes in behaviour, mostly focused on the effects of reduced funds. Whether it is the fear that makes a salaried person “tighten” his or her budget or someone who actually has less money coming in (for example, an entrepreneur struggling to make ends [...]

The Guns Crisis Continues – How can it be reversed?‏

Minter Dial — Thu, 23 Apr 2009 06:20:00 +0000

Gun sales in the US have gone [blasted a hole] through the roof since the end of last year. In November 2008, after the election win of Obama, requests for gun licenses in the U.S. spiked +42% to 1.5 million. The following months have seen year over year increases of between 23% and 29% (through [...]

Twitter: Global Village or Recessionista?

Minter Dial — Sat, 28 Mar 2009 17:59:00 +0000

Twitter, it seems, is making mainstream headlines daily these days. Yesterday, the IHT featured on page 2, an article “A truth renewed online: It still takes a village,” which begins: “Twitter and Facebook are, OMG, so last millennium”. The article, written by Anand Giridharadas, actually suggests that today’s social media are a modern representation of [...]

Luxury market on the decline in France — What deeper effects will occur?

Minter Dial — Sat, 17 Jan 2009 04:02:00 +0000

Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009) on the situation of the French luxury market. What struck me about this article was the inherent contradiction about how France, the country that frowns heavily [...]

Finding a CRM Voice – The Right Values, Meaning & Frequency

Minter Dial — Sun, 07 Dec 2008 08:11:00 +0000

Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of time and mind of the Internet [...]

This Crisis will bring a Paradigm Shift on the Internet

Minter Dial — Sun, 07 Dec 2008 07:03:00 +0000

Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time has never been more appropriate for companies to ramp up online activity because their [...]

The Ultimate Way – Doing it in Slow Motion

Minter Dial — Wed, 19 Nov 2008 05:28:00 +0000

A Search for the Ultimate “Way” in Sports, Business and Life When people refer to the Great One, MariO or COsby, or then again Michael JOrdan, BjOrn BOrg or Tiger WOOds, one would not be surprised to think that they all share a hidden talent. The hidden or invisible talent? Seeing things in slow motion [...]

Obamania Worldwide – The Dreams & The Reality

Minter Dial — Wed, 12 Nov 2008 20:23:00 +0000

OBAMANIA & OTHER REFLECTIONS ON A SUNDAY MORNING The effect of the Obama victory overseas has been impressive. Much like the initial outpouring after September 11th, 2001, since November 5th, 2008, I have come across a newfound sense of support for the US from many different corners of the world, and the support is quite [...]

Common Factors in Web 2.0 & Sustainable Development

Minter Dial — Thu, 06 Nov 2008 17:06:00 +0000

Web 2.0 and Sustainable Development – A Way of Life Via personal predilection and, as it happens, in my work, I am embedded in Web 2.0 functionality. When I take a helicopter view of web 2.0, especially as it applies to the corporate world, I associate the 2.0 mentality with the desire to interact, to [...]

INSEAD – Celebrating the 15 Year Reunion (2008)

Minter Dial — Sun, 12 Oct 2008 20:27:00 +0000

15 YEARS LATER : MY 15-YEAR REUNION AT INSEAD I have just completed my 15-year reunion at INSEAD in Fontainebleau. There were some 59 fellow classmates (out of about 205) who came in from 16 countries (3 came from Australia). It was a lovely way to reconnect – among other things to remind us of [...]