Minter Dialogue Radio Show number #38 This interview is with Alex Luff, Managing Director of Corporate Edge, a branding and communications agency, specialized in B2B, whose mission is to put people at the heart of business communications. Their clients include many big brands such Shell, M&S, EDF, EADS, Cadbury and Jumeirah. In this interview, we [...]
Tag Archives | corporate communications
Why we have to rename the Director of Communications to…
The Unwanted Commy In English, “Comms” has long been the abbreviation for communications. In French, the term is “la Comm.” In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of one-way, manipulative messaging. To the extent words structure our thoughts and titles can have a way of [...]
Facebook earnings report: Earning our respect, still? What of a premium account?
As Facebook prepares for its first quarterly earnings (2Q) report (Yahoo News), Zuckerberg and Co. are going to be confronted with managing the third audience — shareholders — to whom all public companies need to communicate in a quarterly ritual. Aside from dealing with people irate at the mishandling of the IPO, the challenge is [...]
What is your mark? Looking for the miracle beauty cream for your brand culture
Have you ever noticed, when you walk down the street, that you think you can tell the personality of a person by the wrinkles on his or her face? It seems obvious that the wrinkles caused by smiling or frowning often becomes embedded; we wear the past on our face. We could say that we [...]
Corporate Communications must get more personal
Updating your Communication Style Ok, so a shareholder meeting must generally remain within the codes of tradition and press releases on serious matters must maintain a certain minimum decorum. However, not all corporate communications must follow the hyper professional and rational standard. For the more evolved companies and brands, it is my belief that one [...]
How to avoid mixed messages between brand, PR and corporate communications?
The overlap in multi-channel communications The options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in today’s internet/social media enhanced world, it seems one of the biggest zones of confusion is who is responsible [...]
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Welcome to The Myndset
Branding & Digital Marketing. Professional speaker, consultant, podcaster & author of "The 5e's of Marketing." At The Myndset, we believe in putting the Y back into business. On a personal level, I love the Philadelphia Flyers, Grateful Dead and acoustic guitar as well as my gorgeous family. For good measure, I type at 70 WPM.
